Top Streaming Services by Subscribers: The Leading Platforms In 2024

Troy Reeder

a screen shot of a computer

Streaming services have become essential in households. With countless options available, it’s hard to know which ones are on top. Netflix leads the list with the highest number of subscribers globally. This dominance reflects its diverse content and reach.

Right behind Netflix, Disney+ and Amazon Prime vie for viewer attention. Disney+ combines its brand power with popular franchises, while Amazon Prime bundles streaming with shopping benefits. These services have substantially impacted the streaming landscape by tailoring their features to consumer needs.

The streaming market is highly competitive, with major players like Netflix, Amazon Prime Video, and Disney+ battling for subscribers. Other platforms like Tencent Video and iQIYI are also gaining ground, particularly in international markets. Each service competes fiercely for viewers by offering unique content and features to attract and retain subscribers.

Streaming Wars: A Battle for Subscribers


black flat screen tv turned on displaying 11
Netflix Logo On TV

Remains the king of streaming, with a massive global reach and a vast library of original content. Netflix boasts the largest subscriber base of any streaming service, offering diverse genres and formats to cater to a wide audience.

Amazon Prime Video

Leverages the benefits of Amazon Prime membership, providing a combination of streaming, shopping, and other perks. With a growing library of original content and live sports, Amazon Prime Video attracts a substantial user base.


The home of Disney, Pixar, Marvel, Star Wars, and National Geographic content. Disney+ has quickly become a major player in the streaming industry, appealing to families and fans of these iconic franchises.

Tencent Video

A dominant force in China and other Asian markets, offering a wide range of content, including dramas, movies, and variety shows. Tencent Video boasts a massive user base and continues to expand its reach globally.


Another major player in the Chinese streaming market, known for its diverse content library and innovative features. iQIYI offers a unique viewing experience with personalized recommendations and interactive elements.


The home of HBO’s premium content, including popular series like Game of Thrones and Succession. HBO Max also offers a diverse selection of movies and original programming, catering to a discerning audience.


The streaming home of Paramount Pictures, CBS, MTV, Nickelodeon, and other ViacomCBS brands. Paramount+ offers a mix of classic and new content, including original series, movies, and live sports.


Owned by Disney, Hulu focuses on current and classic TV shows, along with a growing selection of original programming. Hulu also offers live TV options and premium add-ons for additional channels and content.

RankServiceSubscriber Count (Estimated)
1Netflix269 Million
2Amazon Prime Video200 Million
3Disney+153 Million
4Tencent Video115 Million
5iQIYI101 Million

Key Takeaways

  • Netflix has the highest number of subscribers globally.
  • Disney+ and Amazon Prime follow closely with unique features.
  • Tencent Video and HBO Max are also major players.

Market Leaders in Streaming

The biggest players in the streaming industry dominate with massive subscriber counts and compelling content. These companies generate substantial revenues and use diverse business models.

Subscriber Count and Growth Trends

Netflix leads the streaming world with around 270 million subscribers. Despite fierce competition, its global reach and continuous growth underscore its dominance. Amazon Prime Video, another major player, boasts a significant user base, particularly in the US, thanks to its integration with Amazon’s shopping services.

Disney+ quickly amassed over 160 million subscribers with its rich catalog of Disney, Pixar, Marvel, and Star Wars content, including hits like The Mandalorian. Hulu and HBO Max also show strong figures, each attracting millions of customers with unique offerings.

Revenues and Business Models

Netflix generates revenue primarily from subscription fees. It offers tiers to appeal to different audiences. Amazon Prime Video, included with Amazon’s Prime membership, adds immense value to that service, and users can also rent or buy individual content.

Disney+ relies heavily on its vast library and bundle options with Hulu and ESPN+. HBO Max uses its connection with HBO’s reputation for quality shows. Apple TV+ focuses on a smaller but growing library and a lower subscription fee, leveraging its ecosystem of products and services.

Original Content and Exclusive Shows

Netflix excels in original programming, with shows like Stranger Things and The Crown driving subscriptions. Its investment in diverse genres keeps users engaged. Amazon Prime Video attracts viewers with originals like The Marvelous Mrs. Maisel and The Boys.

Disney+ shines with exclusive content from its franchises, including The Mandalorian, appealing to a wide range of age groups. HBO Max continues to benefit from HBO’s prestigious lineup, such as Game of Thrones and Succession. Apple TV+ is gaining traction with hits like Ted Lasso, despite having fewer originals compared to competitors.

Streaming Service Features and Consumer Experience

Streaming services offer a variety of features that cater to consumer preferences for content, accessibility, and pricing. This section explores what these services provide in terms of content libraries, user interfaces, and subscription plans.

Content Libraries and On-Demand Availability

Streaming platforms host a wide range of content, including movies, TV shows, and live TV. Netflix, for instance, has a library of over 269 million titles. Disney+ offers a rich selection including Pixar, Marvel, and Star Wars.

Hulu includes live TV channels along with its on-demand library. Many services provide cloud DVR options for recording live content. Ad-free viewing options are available for a higher price. Amazon Prime Video monetizes with ads unless users pay an additional fee to remove them.

User Interface and Accessibility

A user-friendly interface is crucial for a good streaming experience. Services like Netflix and Disney+ have intuitive designs that make navigation easy. Features like user profiles help personalize content recommendations.

Most platforms have apps for various devices, such as smartphones, tablets, and smart TVs. Accessibility features, such as subtitles and audio descriptions, are commonly included. Simultaneously streaming on multiple devices is often possible, appealing to households with many users.

Pricing and Subscription Plans

Pricing varies among streaming services. Netflix offers tiers based on streaming quality and number of simultaneous streams. Hulu’s base price for live TV is $76.99 per month, with an ad-free option for $89.99 per month.

Bundles like the Disney Bundle, which includes Disney+, Hulu, and ESPN+, provide value for subscribers. Ad-supported tiers offer more affordable prices, though they include commercials. The ability to choose a plan that fits different budgets and preferences makes these services flexible and appealing.