Looking for the latest on Apple TV+ pricing? The streaming service has become a popular option for those seeking original content without breaking the bank. As of March 2025, Apple TV+ costs $9.99 per month after a free 7-day trial period, making it one of the more affordable streaming options available today.
Apple offers several ways to access their service beyond the standard monthly subscription. New Apple device buyers receive Apple TV+ free for 3 months, providing a generous trial period. Subscribers can also share their subscription with family members, maximizing the value of their monthly payment.
For sports fans, there are additional options available with varying price points. Current subscribers can add sports content for $12.99 monthly or $79 per season, while non-subscribers face slightly higher rates at $14.99 monthly or $99 per season. Apple TV+ can also be bundled through Apple One for those wanting to combine multiple Apple services.
How Much Is Apple TV+?
Apple TV+ is Apple’s subscription streaming service offering original movies, series, and documentaries with no ads.
1. Current Price (August 2025)
- Monthly subscription: $9.99 USD
- Annual subscription: $99 USD (saves ~$20/year)
- Price last increased in October 2023 from $6.99/month to $9.99/month.
2. What’s Included
- Unlimited streaming of Apple Originals in 4K HDR with Dolby Atmos (where available).
- Ad-free viewing.
- Up to 6 family members via Family Sharing.
- Offline downloads on iPhone, iPad, Mac.
3. Free Trial Options
- 7-day free trial for new subscribers.
- 3 months free with the purchase of a new iPhone, iPad, Mac, or Apple TV device.
- 1 month free sometimes offered via promotions or Apple One bundles.
4. Apple One Bundles
Apple TV+ can be included in Apple One, which combines multiple Apple services:
- Individual Plan: $19.95/month (Apple TV+, Apple Music, Apple Arcade, 50GB iCloud+)
- Family Plan: $25.95/month (up to 6 people, 200GB iCloud+)
- Premier Plan: $37.95/month (adds Apple News+, Apple Fitness+, 2TB iCloud+)
5. How to Subscribe
- Open the Apple TV app on your device.
- Sign in with your Apple ID.
- Choose Subscribe to Apple TV+ and select monthly or annual billing.
💡 Tip: If you already use multiple Apple services, Apple One is often cheaper than subscribing to each separately.
Key Takeaways
- Apple TV+ costs $9.99 monthly with a 7-day free trial and includes family sharing capabilities.
- New Apple device purchases come with 3 months of free access to the streaming service.
- Sports content is available as an add-on with different pricing tiers for current subscribers and non-subscribers.
Pricing and Subscription Details
Apple TV+ offers straightforward pricing with a single tier of service that includes premium features. Subscribers can access content through multiple options including standalone subscriptions and bundle deals.
Apple TV Plus Cost
Apple TV+ is priced at $9.99 per month for the standard subscription. This represents an increase from its earlier price point, reflecting the expanded content library now available on the platform.
All subscribers receive access to premium features including 4K streaming quality, offline downloads, and the ability to watch on multiple devices. This makes Apple TV+ competitively priced compared to other streaming services.
For sports fans, Apple offers additional options. The MLS Season Pass costs $14.99 per month for non-subscribers or $12.99 monthly for existing Apple TV+ customers. Season-long packages are available at $99 or $79 respectively, providing savings for dedicated viewers.
Free Trial and Subscription Offers
Apple TV+ comes with a 7-day free trial for new subscribers. This allows users to explore the service before committing to a paid subscription.
The platform frequently offers extended trial periods through various promotions. Most notably, customers who purchase new Apple devices often receive three months of Apple TV+ at no cost.
These promotional offers allow potential subscribers to experience the full range of content available on the platform without financial commitment.
Some retailers and mobile carriers also partner with Apple to provide special subscription offers, making it worthwhile to check current promotions before signing up.
Family Sharing and Apple Music Student Plan
Apple TV+ supports Family Sharing, allowing up to six family members to share a single subscription. Each person uses their own Apple ID and maintains personal recommendations and watchlists.
This feature makes Apple TV+ particularly cost-effective for households with multiple viewers.
Students with an Apple Music student plan receive Apple TV+ included at no additional cost. This bundle combines music streaming and video content in one affordable package designed specifically for students.
To verify eligibility, students must register with a valid academic email address or through verification services that confirm enrollment status.
Apple One Bundle
The Apple One bundle combines multiple Apple services at a discounted price. For subscribers who use several Apple products, this option offers significant savings.
Three tiers are available:
- Individual: $19.95/month
- Family: $25.95/month
- Premier: $37.95/month
Each tier includes Apple TV+, Apple Music, Apple Arcade, and iCloud storage. The Family and Premier plans offer increased iCloud storage and family sharing capabilities.
The Premier tier adds Apple News+ and Apple Fitness+, providing a comprehensive suite of services. Compared to purchasing each service separately, Apple One can save subscribers up to 45% monthly.
Subscribers can easily manage their Apple One subscription through their Apple ID settings or the App Store.
Content and Accessibility
Apple TV+ offers more than just a streaming service with a competitive price point. The platform combines high-quality original content with flexible viewing options across multiple devices and special partnerships that can save subscribers money.
Apple Originals and Exclusive Shows
Apple TV+ stands out from other streaming services by focusing exclusively on original content rather than licensing existing shows. The platform features award-winning series like “Ted Lasso,” “The Morning Show,” “Severance,” and “For All Mankind” that aren’t available anywhere else.
Content spans across various genres including comedies, dramas, thrillers, and anthology series. Apple has invested heavily in quality, reportedly spending $4.5 billion annually on content production.
The service also offers acclaimed films like “CODA,” which won the Academy Award for Best Picture, along with documentaries and special events. Recently, Apple has expanded into live sports programming, further diversifying its content library.
Many Apple Originals have received critical acclaim and prestigious awards, helping establish the service as a premium content provider despite having a smaller library than competitors.
Device Compatibility and Content Access
Apple TV+ works across a wide range of devices beyond just Apple products. Subscribers can access content through:
- Apple devices (iPhone, iPad, Mac, Apple TV 4K)
- Smart TVs (Samsung, LG, Sony, VIZIO)
- Gaming consoles (PlayStation 5, Xbox Series X)
- Streaming devices (Roku, Amazon Fire TV Stick)
- Web browsers (safari.com/tv)
The Apple TV app provides a centralized hub for all content. Users can download shows and movies for offline viewing on mobile devices, which is particularly useful for travel or areas with limited internet connectivity.
Content is available in high-quality formats, with many titles supporting 4K HDR and Dolby Atmos sound. The service allows for family sharing with up to six family members through Family Sharing.
Partnerships and Deals
Apple has created numerous partnerships to expand Apple TV+ accessibility and offer special promotions. T-Mobile provides a free Apple TV+ subscription with Magenta and Magenta MAX plans, giving customers access at no extra cost.
Purchasing new Apple products, such as an iPhone, iPad, Apple TV, or Mac, comes with three months of free Apple TV+ service. This offer is available to both new and returning subscribers who buy eligible devices.
Apple TV+ is included in Apple One bundles, which combine multiple Apple services like Apple Music, Apple Arcade, and iCloud storage at a discounted rate. These bundles provide substantial savings for users who utilize multiple Apple services.
Other partnerships with telecommunications companies like Verizon, EE, Vodafone, and Three offer various promotional deals. Retail partnerships with Best Buy, Target Circle, and Currys have also featured Apple TV+ promotions.
Frequently Asked Questions
Apple TV Plus has evolved since its launch, with changes to pricing, content, and availability. Here are answers to common questions about the streaming service as of March 2025.
What is the current monthly subscription rate for Apple TV Plus?
Apple TV Plus now costs $9.99 per month. This is an increase from its previous price point of $4.99, which was mentioned in older information.
The subscription includes 4K streaming quality for all content. Apple maintains a single plan structure, keeping their pricing model straightforward compared to other streaming services.
Are there any recent changes to the subscription cost of Apple TV Plus in the USA?
Yes, Apple TV Plus has increased its monthly subscription rate from $4.99 to $9.99. This price change affects all subscribers in the USA.
The price is consistent across all regions where Apple TV Plus is available. New subscribers still receive a 7-day free trial before the monthly charge begins.
How can one access the Apple TV Plus service on various devices?
Apple TV Plus can be accessed through the Apple TV app, which is available on Apple devices including iPhones, iPads, and Apple TV streaming boxes.
The service is also accessible on many smart TVs, gaming consoles, and streaming devices from other manufacturers. Users can watch on multiple devices with a single subscription.
Many web browsers also support Apple TV Plus through the Apple TV website. This allows access on computers without needing to download an app.
What are the latest additions or changes to the Apple TV Plus channel lineup?
Apple continues to invest in original content, with new exclusive shows and movies added regularly. Their focus remains on quality original programming rather than licensed content.
Recent additions include critically acclaimed series and films featuring major Hollywood talent. Apple has been expanding their documentary and children’s programming offerings as well.
Is there a way to obtain an Apple TV Plus subscription at a discounted rate?
Apple offers Apple TV Plus as part of Apple One, their bundle of services that includes Apple Music, Apple Arcade, and iCloud storage. This bundle can provide savings compared to subscribing to each service individually.
Some educational institutions and student plans offer discounted access to Apple TV Plus. Apple occasionally runs promotional offers that may provide discounted rates for limited periods.
Are there any promotional offers available for new subscribers to Apple TV Plus?
T-Mobile customers with Go5G and equivalent voice rate plans can get 6 months of Apple TV Plus for free. After the promotional period, the standard $9.99 monthly rate applies.
Apple frequently offers Apple TV Plus free for a limited time with the purchase of new Apple devices. These offers typically provide 3-6 months of service at no cost.
Some credit card companies and retailers occasionally partner with Apple to offer special promotions for Apple TV Plus. These deals are typically time-limited and have specific eligibility requirements.
