IKEA is updating its loyalty program in the United States with an exciting new benefit for IKEA Family members. The program now offers 5% off eligible in-store purchases for members every time they shop, making it easier for customers to save on their favorite items. Shoppers who sign up for IKEA Family can also enjoy extra discounts and exclusive deals, creating even more opportunities to save during each visit.
These new perks give both individuals and businesses more reasons to join and use the IKEA Family rewards program. The changes are designed to make shopping at IKEA more rewarding for loyal customers, whether they’re furnishing a home or outfitting a workspace. Those interested can find more about the updates and how to sign up by visiting the IKEA Family official page.
Everything You Need to Know About IKEA’s New “Reward Keys” Loyalty Upgrade
A More Engaging Way to Earn Rewards
IKEA’s upcoming “Reward Keys” system marks a shift away from traditional spend-based loyalty and toward a more dynamic, activity-based model. While you can still earn points through purchases, IKEA is now rewarding deeper interactions with the brand. Whether you log in to the IKEA app, attend an in-store event, or experiment with their online planning tools, you’ll be racking up points that can be put toward useful perks.
This new approach mirrors the direction other major retailers are heading—rewarding engagement, not just transactions. It’s IKEA’s way of encouraging members to build a relationship with the brand that goes beyond the checkout line.
What You Can Get With Your Points
The points you earn through Reward Keys can be redeemed for a wide variety of benefits. While IKEA hasn’t published a complete reward catalog yet, here’s what’s expected based on early rollout details:
- Discounts on select products and services
- Free design consultations with IKEA professionals
- Priority access to limited-edition collections
- Furniture assembly support
- Free meals or snacks in the in-store restaurants
This move gives members more ways to personalize their shopping experience and make the most of each store visit.
Why the 5% Discount Was Retired
As part of this transition, IKEA officially retired the 5% in-store discount on eligible home furnishings for Family members in early 2024. While this perk was popular, the company explained that the shift allows them to focus more on transparent everyday pricing—making great design accessible to more people without requiring loyalty signups for basic savings.
The Reward Keys model is meant to fill the gap left by that discount—and then some—by delivering value based on how members engage with IKEA, not just how much they spend.
Perks Still Available to IKEA Family Members
Even before Reward Keys officially launches, IKEA Family members still enjoy a wide range of benefits:
- Free coffee or tea during store visits
- Member-exclusive pricing on select items
- 90-day price protection on purchases
- Access to hands-on workshops and special in-store events
- Eligibility for the Buy Back & Resell program
Currently, IKEA is also offering a temporary bonus: until May 6, 2025, Family members can earn 50% more in-store credit when they resell their gently used IKEA furniture through the Buy Back program.
What This Means for IKEA Fans
This update reflects a broader trend in retail: creating loyalty programs that feel more rewarding, less transactional. By integrating app activity, event attendance, and brand interaction into its rewards strategy, IKEA is making it easier for customers to get more value from their everyday habits—not just their purchases.
It’s also a signal that IKEA is investing in long-term customer relationships, offering incentives that align with lifestyle choices, creativity, and sustainability—all core to the brand’s global identity.
If you’re a frequent IKEA shopper or someone who loves designing your space on a budget, the new Reward Keys program is shaping up to be well worth your attention.
Read more about Reward Keys: https://www.ikea.com/au/en/ikea-family/benefits/rewards/
Key Takeaways
- IKEA Family members now receive 5% off eligible in-store purchases.
- The new rewards program benefit offers exclusive deals to loyal customers.
- Shoppers can access these perks by joining IKEA’s free loyalty program.
Details of the New IKEA Family Rewards Program Benefit
IKEA now gives its loyalty club members access to more exclusive offers, savings, and perks for shopping both online and in stores. The new rewards make being part of the IKEA Family membership even more valuable and simple for those who enjoy IKEA products and services.
Key Features of the New Reward
The new rewards benefit under the IKEA Family program includes a 5% discount on eligible in-store purchases every time a member shops at participating locations. This discount applies directly at checkout and covers a wide range of IKEA products and essentials.
In addition to the regular savings, members get special IKEA Family pricing and can enjoy other exclusive perks, like extra discounts on select delivery options, and occasional surprise deals.
IKEA Family members also receive exclusive offers on furniture returns: for a limited time, those who sell back gently used IKEA furniture receive 50% more in store credit compared to nonmembers.
These benefits add to existing perks such as access to the free coffee or tea at IKEA restaurants and extra discounts on select home products. Together, the new features enhance the program’s focus on rewarding customer loyalty with practical, everyday savings. More details can be found at the IKEA Family page.
Eligibility and How to Sign Up
The IKEA Family loyalty program is free to join for anyone over 18 and living in the US. Shoppers can register online through the IKEA website or by signing up in person at an IKEA store.
The membership process is quick. New members only need to provide some basic information, such as an email address and contact details. Once registered, each member receives a digital IKEA Family card.
This card can be saved to a mobile device or printed out, and it’s required to access rewards, discounts, and special prices at checkout. Upon first sign-up, new members also receive a welcome offer, like $20 off a $150 in-store purchase, when they choose to receive promotional emails. Full sign-up details are available on the IKEA Family – Join our club for free page.
How to Earn and Use Rewards
Members earn rewards automatically by showing their IKEA Family card (digital or printed) at checkout during in-store purchases. The new 5% discount and other offers are applied right away, with no need to collect or manage points.
Special discounts, birthday surprises, and other perks will appear in the member’s account or email when available. When selling back used IKEA furniture, simply present your IKEA Family card to get 50% more in store credit until the posted end date.
Most rewards and discounts are processed instantly, making it easy to enjoy savings on every visit. Members can always stay updated on their offers, track benefits, and review new deals through the IKEA Family offers hub online.
Exclusive Benefits and Discounts for Members
IKEA Family members enjoy a wide range of exclusive benefits that make shopping easier and more affordable. The program offers discounts, special deals, and unique experiences that are not available to everyone.
On-Sale and Limited-Time Offers
Members receive access to exclusive offers and discounts on selected products in-store and online. These deals often include early access to on-sale items, members-only markdowns, and special coupons sent directly to their inbox.
New sign-ups can get $20 off their first in-store purchase of $150 or more, making it simple to start saving right away. IKEA Family members also enjoy 5% off eligible in-store purchases every day, helping them save more with each visit. In addition, select delivery options are offered at special prices just for members, providing more value on larger purchases.
IKEA’s 90-day price protection gives members peace of mind. If something goes on sale after purchase, the difference is refunded when requested within 90 days.
Events, Workshops, and Member Experiences
IKEA Family doesn’t just focus on discounts. Members are invited to events, workshops, and hands-on classes held throughout the year. These experiences include home organization tips, interior design inspiration, and DIY activities that help shoppers get the most from their IKEA products.
Some events offer exclusive previews of new products or seasonal launches. There are also fun family activities and shopping nights where guests can enjoy special perks and personalized shopping support. These workshops and events are designed to add value beyond simple savings.
During a member’s birthday month, IKEA often offers special surprises or seasonal gifts. These perks may change throughout the year but are designed to make each visit more personal and rewarding.
Special Perks and Free Hot Drinks
IKEA Family members are entitled to a free hot coffee or tea during every store visit. This perk is available in the restaurant and provides a small but appreciated benefit, especially for frequent shoppers or families.
Additional perks may include exclusive coupons, personalized offers based on shopping preferences, and early notifications about upcoming sales or new collections. Some stores also offer “buy one, get one” deals on food items, like plant and veggie ball entrées, on select weekends — further enhancing the shopping experience.
All these benefits make it easier for IKEA Family members to save money and enjoy more value on every trip.
How the Program Supports Individuals and Businesses
IKEA Family’s new rewards program benefit brings additional value to both small business owners and everyday shoppers. Members get easier access to savings and support through unique perks tied to their needs at home or work.
Perks for Small Businesses
Small businesses can benefit from joining the IKEA Family rewards program and the IKEA Business Network. These members receive discounts on bulk purchases, which helps stretch tight budgets. Extra perks include access to special offers that are only available to businesses.
Participating businesses can sign up for “perks for your people,” which lets them reward employees with exclusive IKEA savings, deals on meals at the local IKEA store, or even training sessions focused on workspace design.
Members using the IKEA Projekt Credit Card or IKEA Visa Credit Card gain extra financial flexibility by spreading out major purchases, while also earning rewards on business spending. These features allow business owners to reinvest in their operations without breaking the bank.
Benefits for People and Families
People and families in the program enjoy straightforward savings and added comfort. All IKEA Family members receive instant access to exclusive offers, including 5% off eligible in-store purchases and special member prices on selected products.
The program often includes deals on furniture, kitchenware, and home essentials that make it easier to update living spaces. Shoppers are also invited to in-store workshops and events, giving them hands-on inspiration and the chance to learn new skills.
Members get early notifications about promotions, plus the comfort of a 90-day price protection guarantee on their purchases. For extra convenience, IKEA Family partners with discount platforms like benefithub to offer more savings opportunities, adding even greater value for families shopping at their local IKEA store.
Frequently Asked Questions
IKEA Family is offering new member rewards, giving customers more ways to save both in the store and when dining. Members also get access to online account features and support for account issues.
How can I join the new IKEA Family rewards program in the US?
Anyone can sign up for IKEA Family by visiting the IKEA Family sign-up page. The process is free and only takes a few minutes.
After registration, new members can receive $20 off their first in-store purchase of $150 or more when they choose to get promotional emails.
What are the benefits of the IKEA Family membership for in-store dining?
IKEA Family members can enjoy special offers in the IKEA restaurant. These offers may include discounts on select food items and member-only meal promotions.
Availability of specific deals can vary by location and time, so it’s best to check with staff during your visit.
How do I access my IKEA Family account online?
Members can log into their accounts through the official IKEA website. Signing in allows access to membership details, saved cards, and current rewards.
All features for managing membership are available at the IKEA Family page.
Is there a way to retrieve my IKEA Family card number if I’ve lost it?
If a member misplaces their card number, they can log in using their email and password on the IKEA website to find it. Most cashiers can also help look up your membership in-store using personal information.
Digital versions of the card are also available on the website.
Are there exclusive discount codes available for IKEA Family members?
IKEA Family members sometimes get special discount codes or offers. These can apply to products, events, or dining. Members should regularly check their email and IKEA account for the latest deals.
Discount information can also be found on the IKEA Family program page.
Where can I find discussions about IKEA Family program experiences from other customers?
Many members share their IKEA Family experiences on forums, social media pages, and community review websites.
These discussions can help new members learn tips, find out about deals, and read honest feedback from other shoppers.
