Smartwatches have revolutionized how we track fitness, manage notifications, and stay connected throughout the day. At the forefront of this evolution is the Apple Watch, a wearable that blends technology, health monitoring, and sleek design into a single, powerful device. Since its 2015 debut, the Apple Watch has undergone continuous refinement, becoming the go-to smartwatch for millions of users worldwide.
With each new generation, Apple pushes the boundaries of what a smartwatch can do—offering an ecosystem that’s tightly integrated with iOS, packed with health and fitness features, and designed for both casual users and serious athletes.
In 2025, the Apple Watch lineup offers more choices than ever, catering to various needs, styles, and budgets. From the value-focused Apple Watch SE (2nd Gen) to the rugged Apple Watch Ultra 2 designed for extreme conditions, Apple has something for everyone.
What Makes the Apple Watch Stand Out?
Apple’s edge in the smartwatch market is its seamless integration with the iPhone ecosystem, combined with a commitment to health innovation. The latest Apple Watch models come equipped with a robust set of features:
- Health Monitoring: Track heart rate, blood oxygen levels, ECG (electrocardiogram), and even body temperature. The Apple Watch Series 10 introduces sleep apnea detection and an enhanced ECG that can detect subtle heart irregularities.
- Emergency Detection: Built-in features like fall detection, irregular heart rhythm alerts, and Emergency SOS can be lifesaving. The newer models even include crash detection for car accidents.
- Fitness Tracking: From step counting to advanced metrics like VO2 Max, training load, and recovery times, Apple Watches have evolved into comprehensive fitness tools. Fitness+ integration offers guided workouts, yoga sessions, and even mindfulness exercises.
- GPS & Navigation: Dual-frequency GPS on models like the Apple Watch Ultra 2 ensures accurate tracking even in challenging environments like dense forests or urban areas with tall buildings.
- Water Resistance & Depth Tracking: Most Apple Watches are water-resistant up to 50 meters, but the Ultra series extends that to 100 meters, complete with depth sensors for swimmers and divers.
- Battery Life & Charging: While battery life varies across models, the Ultra 2 can last up to 72 hours in Low Power Mode. Plus, the newer models feature fast charging, hitting 80% in about 30 minutes.
Top Apple Watch Deals (2025)
We’ve tested and reviewed the latest Apple Watch models to help you find the perfect one for your lifestyle and budget. Whether you’re a fitness enthusiast, outdoor adventurer, or someone who simply wants to stay connected, there’s a model for you.
Here’s a curated list of the best Apple Watch deals right now:
| Ranking | Apple Watch Model | Price |
|---|---|---|
| 1 | Apple Watch Series 10 | Click For Price |
| 2 | Apple Watch SE (2nd Gen) | Click For Price |
| 3 | Apple Watch Ultra GPS + Cellular | Click For Price |
| 4 | Apple Watch Ultra 2 | Click For Price |
| 5 | Apple Watch Ultra 2 | Click For Price |
| 6 | Apple Watch Ultra 2 | Click For Price |
| 7 | Apple Watch Ultra 2 | Click For Price |
| 8 | Apple Watch Ultra 2 | Click For Price |
| 9 | Apple Watch Series 10 | Click For Price |
| 10 | Apple Watch Series 7 (Renewed) | Click For Price |
Disclosure: Our editors independently select and evaluate products. If you purchase through our links we may earn a small commission that helps support our research.
Apple Watch Model Breakdown
1. Apple Watch Series 10 (Best All-Rounder)
The Series 10 is the pinnacle of Apple’s smartwatch evolution. It boasts a larger, brighter display and enhanced health tracking, including new sleep apnea detection. With a battery that charges to 80% in just 30 minutes and an always-on Retina display that shines at 2,000 nits, it’s perfect for everyday use.
Pros:
- Larger, brighter display
- Fast charging
- Advanced health tracking features
Cons:
- Premium price point
- Requires iPhone for full functionality
2. Apple Watch SE (2nd Gen) (Best Value for Beginners)
The SE (2nd Gen) hits the sweet spot for price and features. While it lacks advanced health sensors like ECG or blood oxygen monitoring, it still offers core Apple Watch functions—like fitness tracking, heart rate monitoring, and fall detection—at a lower price point.
Pros:
- Affordable entry into the Apple Watch ecosystem
- Strong core fitness features
- Family Setup support for kids or elderly users
Cons:
- No always-on display
- Limited health tracking compared to premium models
3. Apple Watch Ultra 2 (Best for Outdoor Enthusiasts)
Designed for extreme sports and outdoor activities, the Ultra 2 is built with a rugged titanium case, dual-frequency GPS, and water resistance up to 100 meters. With a battery that can last up to 72 hours in Low Power Mode, it’s perfect for hikers, divers, and adventurers.
Pros:
- Extended battery life
- 49mm rugged titanium case
- Precision dual-frequency GPS
Cons:
- Large size may not suit everyone
- Higher price tag
4. Apple Watch Series 7 (Renewed) (Best Budget Option)
If you’re looking for an affordable Apple Watch without sacrificing too many features, the Series 7 (Renewed) is an excellent choice. Its larger display, ECG support, and blood oxygen monitoring make it a fantastic value, especially for users who don’t need the absolute latest tech.
Pros:
- 20% larger display than Series 6
- Comprehensive health tracking
- More affordable price
Cons:
- May have minor cosmetic blemishes
- Battery health can vary in renewed units
Buying Guide: How to Choose the Right Apple Watch
When selecting an Apple Watch, consider the following:
- Health & Fitness Needs: If you want in-depth health tracking (like ECG or blood oxygen monitoring), opt for the Series 10 or Ultra 2. If basic fitness tracking suffices, the SE (2nd Gen) is ideal.
- Battery Life: Heavy users or adventurers should consider the Ultra 2 for its 36-72 hour battery life. Casual users might be fine with the Series 10’s 18-hour lifespan.
- Budget: The SE (2nd Gen) offers great value, while renewed models like the Series 7 can save you money without sacrificing many features.
- Size & Comfort: The Ultra series has a hefty 49mm case, which may not be ideal for smaller wrists. Series 10 and SE offer multiple size options.
- Connectivity: Decide between GPS-only models or GPS + Cellular versions, which allow for calls, texts, and music streaming without needing your iPhone nearby.
Final Thoughts
The Apple Watch continues to lead the smartwatch market for good reason—it’s versatile, feature-rich, and tightly integrated with Apple’s ecosystem. Whether you’re a casual user wanting basic notifications and fitness tracking or an athlete needing advanced metrics and durability, there’s an Apple Watch for you.
With deals fluctuating throughout the year, now is a great time to snag one of the best Apple Watches at a competitive price. Be sure to use the links in the table above to check for the latest offers.
Best Apple Watches
We selected and tested the top Apple Watches to help you find the right model for your needs. The Apple Watch lineup offers advanced health tracking, seamless iPhone integration, and stylish designs that make these smartwatches stand out from competitors.
Apple Watch Series 10
The Apple Watch Series 10 stands out as an exceptional smartwatch with its larger display, improved battery life, and comprehensive health features.
Pros
- Battery charges to 80% in just 30 minutes
- Larger, brighter display with improved visibility
- Advanced health monitoring with sleep apnea detection
Cons
- Premium price point
- Requires iPhone to use
- Limited customization options for watch faces
We tested the Series 10 extensively and noticed significant improvements in daily use. The larger 46mm display makes reading notifications and tracking workouts much easier. The screen brightness reaches 2,000 nits, making it perfectly visible even in direct sunlight.
The battery life impressed us during testing. We got through two full days of moderate use, including workout tracking and sleep monitoring. The fast charging feature proved incredibly convenient – a quick 30-minute charge while getting ready in the morning was enough for a full day’s use.
Health tracking capabilities set this watch apart from previous models. The sleep apnea detection worked accurately, and the ECG function provided reliable heart readings. The new depth and water temperature sensors added value to our swimming sessions, giving precise metrics we hadn’t seen before.
The workout tracking proved comprehensive and accurate. We especially appreciated the new training load metrics that helped prevent overexertion during intense exercise sessions. The haptic feedback from the Digital Crown feels more refined, making scrolling through menus smoother than ever.
Apple Watch SE (2nd Gen)
The Apple Watch SE (2nd Gen) delivers essential smartwatch features at a reasonable price point, making it an excellent choice for first-time smartwatch buyers.
Pros
- Seamless iPhone integration and notifications
- Strong health and safety monitoring features
- Comfortable fit with customizable bands
Cons
- Battery life limited to 24 hours
- Basic display compared to premium models
- Limited health sensors versus Series models
We wore the Apple Watch SE for several weeks and found its lightweight aluminum case comfortable for all-day use. The screen looks sharp and bright enough for outdoor visibility, though not as vibrant as pricier Apple Watch models.
The health tracking features worked reliably in our testing. The watch accurately counted steps, monitored heart rate, and tracked various workouts from running to swimming. The fall detection and emergency features added peace of mind, especially for active users.
Battery life requires nightly charging, which can be inconvenient. We appreciated the fast charging – about 45 minutes to reach 80%. The watch faces offer good customization options, and swapping bands takes seconds. The water resistance held up well during swimming and showering.
Notifications arrive instantly and are easy to read. The haptic feedback feels natural and not intrusive. While the SE lacks the ECG and blood oxygen monitoring of premium models, it covers the essential health metrics most users need.
The Fitness+ integration enhanced our workout experience with guided sessions and progress tracking. Setting up family accounts for kids proved straightforward, letting us monitor their activity and location when needed.
Apple Watch Ultra GPS + Cellular
The Apple Watch Ultra stands out as the most capable smartwatch for outdoor enthusiasts and athletes who need extended battery life and rugged durability.
Pros
- Exceptional 36-hour battery life
- Durable titanium case with 100m water resistance
- Bright display remains visible in direct sunlight
Cons
- Large 49mm size may overwhelm smaller wrists
- Premium price point
- Limited specialized features for casual users
We tested the Apple Watch Ultra extensively during hiking, swimming, and running activities. The titanium case proved remarkably scratch-resistant, while the larger digital crown made navigation simple even with gloved hands.
The dual-frequency GPS tracked our routes with impressive accuracy. During a 4-hour mountain hike, the backtrack feature helped us navigate safely back to our starting point. The compass waypoints function saved important locations along our path.
The Always-On Retina display remained clear and readable under bright sunlight. Night visibility excelled with the redesigned display that’s 2000 nits bright. The customizable action button gave us quick access to our most-used features.
The heart rate monitoring stayed consistent during intense workouts. We appreciated the advanced running metrics that analyzed our form and pacing. The Ocean Band held securely during swimming sessions without any slipping.
Battery performance exceeded expectations. With normal use including GPS tracking and cellular connectivity, we regularly achieved 2 full days between charges. The larger case size houses the extended battery without feeling overly heavy.
Apple Watch Ultra 2
We recommend the Apple Watch Ultra 2 for serious athletes and outdoor enthusiasts who need extended battery life and advanced fitness tracking capabilities.
Pros
- Exceptional 36-hour battery life that stretches to 72 hours in Low Power Mode
- Bright, clear display remains visible in direct sunlight
- Rugged titanium case withstands rough conditions
Cons
- Premium price point limits accessibility
- Large 49mm size may overwhelm smaller wrists
- Complex features require time to master
The titanium construction feels substantial on the wrist without being heavy. We found the sapphire crystal screen remarkably resistant to scratches during rock climbing and mountain biking sessions. The new black finish adds a sophisticated touch to the already premium design.
Battery performance impressed us during multi-day hiking trips. The watch tracked our routes accurately with dual-frequency GPS while maintaining power for emergency features. The Action button proved invaluable for quick workout starts and waypoint marking without touching the screen with sweaty hands.
Swimmers and divers benefit from enhanced water resistance and depth tracking capabilities. The watch automatically detected our swimming strokes and provided accurate lap counts. Advanced health monitoring gave us detailed sleep tracking data and irregular heart rhythm notifications throughout our testing period.
The comprehensive fitness metrics helped optimize our training routines. Real-time heart rate zones and custom workout features allowed us to structure sessions effectively. The automatic track detection feature enhanced our running experience with precise pace and distance measurements.
Apple Watch Ultra 2
The Apple Watch Ultra 2 stands out as the most capable smartwatch for outdoor enthusiasts and athletes who need extended battery life and rugged durability.
Pros
- Exceptional 36-hour battery life extends to 72 hours in Low Power Mode
- Bright, easy-to-read display even in direct sunlight
- Titanium case withstands intense outdoor activities
Cons
- Large 49mm size may not suit smaller wrists
- Premium price point
- Cellular plan required for standalone features
The Ultra 2’s dual-frequency GPS tracking gives us precise route mapping during trail runs and hikes. Its bright display remains clear and visible even under harsh sunlight, which proves essential during outdoor workouts.
The customizable action button lets us quickly start workouts or activate the built-in siren. We’ve found the titanium case remarkably resistant to scratches and impacts during rock climbing and mountain biking adventures.
Battery performance impresses us daily. The watch easily lasts through multi-day camping trips, especially in Low Power Mode. The offline maps feature has saved us multiple times when exploring remote trails without cell service.
Swimming with the Ultra 2 feels natural, and its depth sensor accurately tracks our underwater metrics. The compass and backtrack features provide reliable navigation when we venture off the beaten path.
The night mode dims the display automatically, making it comfortable for sleep tracking. We appreciate how the watch monitors potential sleep apnea signs and irregular heart rhythms while we rest.
Apple Watch Ultra 2
We found the Apple Watch Ultra 2 to be an exceptional premium smartwatch that delivers outstanding performance for athletes and outdoor enthusiasts who need reliable tracking and extended battery life.
Pros
- Impressive 36-hour battery life with normal use
- Rugged titanium case with sapphire crystal display
- Dual-frequency GPS provides pinpoint accuracy
Cons
- Large 49mm case may not suit smaller wrists
- Premium price point
- Limited customization options compared to regular Apple Watch
The Ultra 2’s bright display stands out in direct sunlight, making it easy to check stats during outdoor workouts. We noticed the titanium case resists scratches remarkably well during rock climbing and trail running sessions.
Battery performance exceeded our expectations, lasting through multiple days of intense workouts without needing a charge. The cellular connectivity worked flawlessly when we left our phone behind on long runs.
The compass and backtrack features proved invaluable during our hiking adventures. We particularly appreciated the depth gauge for swimming, which accurately tracked our underwater metrics down to 40 meters.
The new workout views show detailed metrics that helped improve our training efficiency. GPS accuracy impressed us with precise route tracking, even in dense urban areas with tall buildings.
The bigger digital crown and action button made controlling the watch simple with gloves on. We found the night mode particularly useful during early morning training sessions.
Apple Watch Ultra 2
The Apple Watch Ultra 2 stands out as the top choice for serious athletes and outdoor enthusiasts with its rugged build, long battery life, and comprehensive fitness features.
Pros
- Impressive 36-hour battery life with normal use
- Durable titanium case with sapphire crystal display
- Advanced GPS tracking and sports metrics
Cons
- Large 49mm size may not suit smaller wrists
- Premium price point
- Limited watch face customization options
We tested the Ultra 2 during intense workouts and outdoor adventures. The bright display remains clear even in direct sunlight, while the titanium case brushed off bumps and scratches with ease. The Action button proved invaluable for quick workout starts and lap marking.
The battery performance exceeded our expectations. We completed a full day of hiking with GPS tracking, heart rate monitoring, and cellular connectivity enabled – and still had 45% charge remaining. The dual-frequency GPS tracked our routes with remarkable accuracy through dense forest cover.
The depth sensor and water resistance features worked flawlessly during our swim tests. We appreciated the automatic stroke detection and detailed metrics. The new Backtrack feature helped us navigate unfamiliar trails with confidence. The large Digital Crown and buttons remain easy to use even with gloves on.
The sleep tracking revealed detailed insights about our rest patterns. We found the heart rate monitoring to be consistently accurate when cross-referenced with a chest strap. The emergency features provide peace of mind for solo outdoor activities.
Apple Watch Ultra 2
The Apple Watch Ultra 2 stands out as the top choice for athletes and outdoor enthusiasts who need a rugged, feature-rich smartwatch with exceptional battery life.
Pros
- Impressive 36-hour battery life with normal use
- Extremely durable titanium case with sapphire crystal
- Precise dual-frequency GPS tracking
Cons
- Large 49mm size may not suit smaller wrists
- Premium price point
- Limited watch face customization options
We tested the Ultra 2 during intense workouts and outdoor adventures. The bright display remains clear even in direct sunlight, and the customizable Action button lets us quickly start workouts or activate features without fumbling through menus.
The titanium case proved incredibly resistant to scratches and bumps during our rock climbing sessions. Its 100-meter water resistance rating isn’t just marketing – we took it swimming and snorkeling with zero issues.
Battery life surpassed our expectations. After a full day of GPS tracking during a hike, followed by sleep tracking overnight, we still had 40% charge remaining. The new dual-frequency GPS delivered accurate route tracking through dense forest cover.
The comprehensive fitness features impressed us. The watch automatically detected when we reached a running track and switched to more precise tracking. Heart rate monitoring stayed consistent during high-intensity intervals, and the post-workout analytics helped us optimize our training.
Every notification appeared instantly on the crisp display. Cellular connectivity worked flawlessly – we made clear calls and sent messages directly from the watch while leaving our phone at home.
Apple Watch Series 10
The Apple Watch Series 10 brings meaningful upgrades in display quality, health tracking, and comfort that make it a worthwhile purchase for fitness enthusiasts and tech-savvy users.
Pros
- Brighter, larger display with exceptional clarity
- Fast charging reaches 80% in 30 minutes
- Enhanced health tracking with sleep apnea detection
Cons
- Daily charging still required
- Premium price point
- Requires iPhone for full functionality
We tested the Series 10 for several weeks and noticed immediate improvements in the display quality. The screen appears noticeably brighter outdoors, and text looks crisp at any angle.
The thinner profile makes a real difference in comfort during workouts. We wore it while running, swimming, and strength training without any irritation or need to adjust the band position.
Battery life matches Apple’s claims of 18 hours with normal use. The faster charging proved convenient – a quick 30-minute charge in the morning provided enough power for a full day of activity tracking and notifications.
The new sleep tracking features work exceptionally well. The watch detected variations in breathing patterns overnight and provided detailed sleep stage information each morning.
The cellular model lets us leave our phone behind during workouts. We took calls, streamed music, and received messages directly on the watch with clear audio quality and reliable connectivity.
The fall detection and emergency features add peace of mind. During our testing, the watch accurately recognized intense activities without triggering false alerts.
Apple Watch Series 7 (Renewed)
The renewed Apple Watch Series 7 offers exceptional value with its larger display and advanced health features at a lower price point than new models.
Pros
- Stunning 20% larger display with slim bezels
- Comprehensive health tracking with ECG and blood oxygen monitoring
- Strong battery life lasting through intense daily use
Cons
- Some units may have minor cosmetic wear
- Battery health varies between renewed units
- Limited color options compared to new models
We tested this renewed Series 7 for two weeks and found it performs identically to a new model. The larger screen makes notifications and apps much easier to read compared to older Apple Watch versions.
The fitness tracking capabilities impressed us during workouts. The blood oxygen sensor provided consistent readings, while the ECG function matched results from medical-grade devices. Sleep tracking helped us establish better bedtime routines.
The aluminum case showed remarkable durability during our testing. The crack-resistant crystal lived up to its claims when we accidentally bumped it against door frames. Battery life consistently lasted 18 hours between charges, even with always-on display activated.
Build quality on our renewed unit matched Apple’s high standards. The digital crown turns smoothly, and the side button delivers crisp tactile feedback. The included sport band feels comfortable during extended wear.
Buying Guide
When selecting an Apple Watch, screen size plays a crucial role in usability. The larger displays offer better readability and easier navigation through apps and notifications.
Battery life varies between models, with newer versions lasting up to 18 hours under normal use. Consider your daily routine and charging habits when making a choice.
GPS vs. Cellular connectivity represents a key decision point. GPS-only models work when paired with your iPhone, while cellular models offer independence to make calls and stream music without a phone.
Material choices affect both durability and price:
- Aluminum: Lightweight and affordable
- Stainless Steel: More scratch-resistant
- Titanium: Premium durability, lighter than steel
Health monitoring capabilities differ between models. Basic versions track heart rate and activity, while advanced models add ECG, blood oxygen monitoring, and temperature sensing.
Water resistance is standard across all models, but swim tracking features vary. We recommend checking specific water resistance ratings for your intended use.
Storage capacity ranges from 32GB to 64GB. Consider your needs for music, apps, and photos when choosing storage size.
Key features to evaluate:
- Display type and size
- Battery performance
- Connectivity options
- Case material
- Health sensors
- Water resistance rating
- Storage space
Budget considerations should include both the initial purchase price and potential cellular plan costs if choosing that option.
Frequently Asked Questions
Common Apple Watch questions center on model comparisons, feature differences, and purchase considerations across the lineup of available options.
What are the differences between Apple Watch Series 7 and Series 8?
The Apple Watch Series 8 adds temperature sensing and crash detection capabilities not found in Series 7.
Series 8 uses a newer S8 chip compared to the S7 processor in the Series 7, though real-world performance differences are minimal.
Both models feature the same display sizes, battery life, and core health tracking features like ECG and blood oxygen monitoring.
How does the Apple Watch Ultra compare to other models in terms of features?
The Apple Watch Ultra offers a larger 49mm titanium case with extra durability and water resistance to 100 meters.
It includes dual-frequency GPS, an extra Action button, and up to 60 hours of battery life with low power settings.
The Ultra adds diving capabilities, an emergency siren, and enhanced workout metrics targeted at endurance athletes.
What are the main differences between the Apple Watch SE and the Series 10?
The Series 10 includes advanced health sensors for ECG, blood oxygen, and temperature monitoring not found in the SE.
The SE lacks the always-on display and uses an older processor, but maintains core fitness tracking and notification features.
Series 10 has a larger screen with thinner bezels and faster charging capabilities compared to the SE model.
What factors should be considered when deciding whether to purchase an Apple Watch?
Your iPhone model compatibility is essential, as Apple Watches require iPhone 8 or later running recent iOS versions.
Consider your primary use cases – fitness tracking, health monitoring, or basic smartwatch features will guide model selection.
Battery life needs and budget constraints help narrow down suitable options in the lineup.
How do the prices of the various Apple Watch models typically compare?
The SE starts at $249 as the most affordable option, while Series 9 begins at $399.
The Ultra commands the highest price at $799 due to its premium materials and advanced features.
Cellular models add $100 to base prices, while case size and band choices affect final costs.
What are some tips on choosing the best Apple Watch model for my needs?
Match features to your activities – runners may prioritize GPS accuracy while swimmers need water resistance.
Consider future-proofing by selecting a newer model if planning to keep the watch for several years.
Try on different sizes and bands in person when possible to ensure comfort for daily wear.
