Stuffed toys have been part of childhood—and adulthood—for generations, evolving from simple teddy bears into an entire universe of shapes, styles, and personalities. In today’s world of plush toys, Squishmallows reign supreme. There’s just something about their ultra-soft feel, charming designs, and wide range of characters that turns casual buyers into passionate collectors almost overnight.
Whether you’re five or forty-five, there’s a comfort in hugging something soft. And Squishmallows have elevated the plush game. They’re not just toys; they’re cozy companions, stress relievers, travel buddies, and even decorative accents. Their explosion in popularity since their debut in 2017 isn’t just hype—it’s well earned. In fact, they’ve sparked a collecting craze that rivals Beanie Babies in the 90s but with even more modern flair thanks to social media buzz on TikTok, Instagram, and beyond.
Why Are Squishmallows So Popular?
A big part of the appeal lies in their incredible softness—thanks to a marshmallow-like stuffing material that’s different from traditional poly-fill plushies. Plus, every Squishmallow comes with its own personality and story printed right on its tag. From fantasy creatures and food-themed designs to beloved characters from franchises like Disney and Harry Potter, there’s literally a Squishmallow for everyone.
Another major factor? Collectibility. Limited editions, rare squad drops, and store exclusives drive fans to hunt down particular designs before they vanish. Some rare Squishmallows, like Jack the Black Cat, have even fetched hundreds of dollars on resale markets.
With all this in mind, we curated a list of the most popular Squishmallows for Spring 2025—based on current sales, fan demand, and overall cuteness factor.
Here’s a look at the current best sellers:
What to Consider Before Buying
Choosing the right Squishmallow isn’t just about picking the cutest one (though, let’s be real, that’s a huge part of it). Here are some tips to make sure you find the perfect squishy companion:
- Size Matters: Squishmallows range from pocket-sized 3.5″ versions to giant 24″ huggers. Think about where you’ll keep it and how you’ll use it.
- Material and Softness: Authentic Squishmallows are known for their signature ultra-soft polyester fiber filling. Fake ones often feel stiffer and less satisfying to hug.
- Character and Design: Whether you want an adorable animal, a food-themed buddy, or a pop culture icon, there’s a Squishmallow that fits your vibe.
- Limited Editions: Some Squishmallows, especially holiday versions or exclusives from stores like Walgreens, Target, or Hallmark, become collector’s items quickly.
- Ease of Cleaning: Most Squishmallows should only be spot cleaned or hand washed. Always check the tag before tossing one into a washing machine.
Fun Fact: Squishmallows Have Celeb Fans Too
Squishmallows aren’t just for kids and casual collectors—celebrities love them too. Stars like Charli D’Amelio, Lady Gaga, and SZA have all posted about their Squishmallow collections on social media. The brand has even collaborated with franchises like Pokémon and Hello Kitty, creating crossover collectibles that fly off shelves almost immediately.
Best Squishmallows Right Now (2025)
Here’s our lineup of favorite Squishmallows, perfect for anyone who can’t get enough of soft, squishy plush toys. Whether you’re deep into collecting or just thinking about picking up your first one, there’s probably something here that’ll catch your eye. Let’s jump in and see what’s worth grabbing right now.
Laura the Pink Tabby Cat Squishmallow
Looking for a gift that’s as playful and soft as it is cute? Laura the Pink Tabby Cat Squishmallow is tough to beat—she’s a crowd-pleaser, honestly.
Pros
- Super soft and perfect for cuddling
- Bright, cheerful design (the cupcake is a nice touch)
- Stays in good shape, even with daily use
Cons
- Pretty big—takes up a lot of room
- Can’t just toss it in the washing machine
- Storing it can be a challenge if you’re short on space
We’ve had Laura around for a while, and honestly, she’s just a joy. The fabric is so plush and smooth, you can’t help but squeeze her. The colors pop, and that little cupcake accessory gives her a bit of personality that stands out in any room.
The size, though—yeah, it’s a double-edged sword. Great for hugs, not so great if you’re tight on storage. Cleaning’s not bad, just a quick wipe with a damp cloth, but don’t try to machine wash it or you’ll regret it.
All in all, Laura the Pink Tabby Cat has turned into our go-to gift for birthdays and other special days. The thoughtful design and softness make her a hit. If you want a plush that’ll make people smile, she’s a solid pick.
Micromallows Plush 6-Pack
If you’re after some tiny, compact friends to add to your squad, this 6-pack of Micromallows is a fun way to go.
Pros
- Each has their own unique look and personality
- Small enough to take anywhere or display easily
- Works with other Micromallows sets and accessories
Cons
- They’re so tiny, you lose some detail up close
- Honestly, a bit pricey for their size
- Stitching and prints can be hit or miss
Opening the box, the first thing we noticed was just how small and soft these Micromallows are—seriously, they’re only about 2.5 inches tall. They fit right in your palm, which is kind of adorable. Greer, Emerald, Sloan, Oz, Scarlet, and Aldous each bring something different to the table, so it doesn’t get boring.
They’re easy to stash in a backpack or line up on your desk. If you’re into displaying or want to take them along for the ride, they won’t get in the way. The fact that you can mix and match with other Micromallows gear is nice, too, if you ever want to build out your collection.
Not everything’s perfect, though. We spotted a few uneven stitches, and a couple prints looked a little faded. And for plushies this small, the price can sting a bit. Still, as collectibles or party favors, they’re a fun little treat.
Olma Strawberry Cat Squishmallow
If you’re looking for a soft, quirky plush to snuggle or add to your shelf, Olma the Strawberry Cat Squishmallow is just plain fun. And honestly, it’s pretty comforting too.
Pros
- Super soft and squeezable—feels great to hug
- Unique design that stands out from the usual plushies
- Works as a small pillow or just a cozy buddy
Cons
- A little bulky if you want to bring it everywhere
- Colors could fade if you wash it too much
- Attracts lint if you leave it on the couch or bed
First time we grabbed Olma, it was obvious why people get hooked on Squishmallows. The softness is next level—you just want to keep holding it, whether you’re watching TV or reading. The strawberry cat look is something different, and it gives your collection a bit of personality.
It’s a nice size for hugging, and honestly, it makes a decent pillow for a quick nap. It bounces back into shape, even after getting squished by everyone in the house. The kids especially love it at bedtime, but to be fair, adults seem to sneak in a squeeze too.
Cleaning Olma isn’t a hassle, but we’d stick with gentle spot cleaning if you want the colors to last. Whether you’re a collector or just want one really good plush, Olma is a standout for comfort and charm.
Harry Potter Hedwig Squishmallow
If you’re hoping for a soft Harry Potter plush that’s perfect for snuggling or showing off, the Hedwig Squishmallow is a real treat.
Pros
- Super soft and squishy—ideal for hugs
- Looks just like Hedwig from the movies
- Easy to keep clean with a little hand washing
Cons
- Smaller than we expected
- Not the best if you want a firmer plush
- White fabric picks up dirt pretty fast
Cuddling up with Hedwig is honestly pretty comforting. It’s light and soft, so you can carry it around the house or toss it in the car without a second thought. The details are cute—the beak, the little wings, all of it.
Fits nicely on a shelf or in a reading nook, adding a little Harry Potter magic without taking over the whole room. The stitching held up, even after some gentle play and a quick hand wash—still looked good as new.
It’s not the biggest plush out there, but it’s a nice size for hugging or just sitting on display. If you’re building a Harry Potter collection, this Squishmallow feels like a must-have. For anyone who loves cozy plushies and Harry Potter, it’s kind of a no-brainer.
Reina the Green Butterfly Squishmallow
This plush butterfly is just one of those toys you can’t help but like—she’s soft, squishy, and has a charm that works for pretty much anyone who collects plushies.
Pros
- Seriously soft and squeezable
- Cheerful, fun design that works for all ages
- Good size for hugging or using as a little pillow
Cons
- Might be too small if you’re after a giant pillow
- Only comes in this one pose and outfit
- Popular ones can sell out before you know it
Reina the Green Butterfly really surprised us with how soft she was right out of the box. The material is silky and bouncy, and the colors are cheerful. The stitching on her wings and the flower crown add a lot of personality.
She fits perfectly in your arms, and we found she works as both a cuddle buddy and a mini pillow for naps or just hanging out on the couch. The kids here couldn’t get enough of her happy face, and there aren’t any small or hard parts to worry about.
It’s not hard to see why Squishmallows are such a hit. The 8-inch size is great for travel or as a gift, but honestly, we kind of wish there was a jumbo version for full-on pillow duty. If you’re into collecting or just want to give a unique gift, Reina and her Squishmallow pals are a safe choice. But don’t wait too long—sometimes the cutest ones vanish fast!
Squishmallows 8″ Mystery Pack (3 Plush)
If you’re into surprises and get a kick out of collecting soft, squishy plushies, this Squishmallows mystery set is honestly a fun way to shake things up—plus, it’s a pretty good deal for what you get.
Pros
- You get three different Squishmallows in one go
- Each plush is ridiculously soft and satisfying to squeeze
- Nice size—easy to cuddle but not obnoxiously huge
Cons
- You can’t pick the characters, so it’s a gamble
- Sometimes you get one that’s just not your vibe
- The “mystery” means you might double up on a design you already have
Opening up the Squishmallows 8″ Mystery Pack (3 Plush) honestly feels a bit like unwrapping a birthday present—you have no clue what’s inside, so there’s a bit of a thrill. Kids love it, but honestly, so do adults who like collecting or just want a little surprise now and then.
The plushies we got looked brand new and felt amazing—Squishmallows really nailed that soft, squishy texture. None of them looked or felt the same, which kept things interesting. They’re just the right size for a quick hug, stacking up on a shelf, or even tossing around if you’re feeling silly.
Now, not knowing what you’ll get is kind of a double-edged sword. If you’re hoping for a specific character, you might be disappointed. And yeah, if your collection’s already pretty big, chances of repeats go up. Still, the quality and the fun of not knowing make this set worth it for Squishmallows fans, no matter your age.
Ambergris the Goblin King Squishmallow
Ambergris the Goblin King Squishmallow is honestly a fantastic choice if you’re after a big, soft buddy with a ton of personality.
Pros
- Super soft and plush—seriously huggable
- Bold colors and a fun design that stands out
- Works as both a cuddle buddy and a quirky piece of decor
Cons
- It’s bigger than you might think—takes up a chunk of space
- If you collect a lot, finding room could get tricky
- Definitely not the cheapest plush out there
Ambergris kind of caught us off guard with just how cuddly and squishy he is. Those fuzzy pink details are super soft, and the deep burgundy color? Even better in person, honestly. The creative design (and his little backstory about collecting porcelain pig figurines) gives him a lot of character—you can’t help but smile.
He’s much bigger than most plushies out there, so if you want something to really lean on or hug tight, this is your guy. He makes a statement wherever you put him—bed, couch, you name it.
Space is the one real challenge, especially if your Squishmallow family is already getting out of hand. But if you’re after something unique, Ambergris delivers. We think he’s perfect if you’re a collector, need a giant plush for hugs, or just want a character that livens up your space.
Marcella the Watermelon Octopus
If you’re after a plush that’s soft, cute, and has a bit of quirky charm, Marcella the Watermelon Octopus is a really fun pick—she works for all ages, honestly.
Pros
- Super soft—perfect to squish or hug
- Chef-themed design is a total standout
- Sturdy feel, keeps its shape even after a lot of squeezes
Cons
- It’s on the smaller side, which might not be for everyone
- The food theme is a bit niche—some might not be into it
- Bright colors could fade if you wash it a ton
When we first got Marcella the Watermelon Octopus, the softness was the first thing we noticed. It’s easy to see why people reach for Squishmallows when they want something comforting or need a little stress relief. She pops right back into shape after every hug, so she always looks fresh.
The chef theme is a cute twist—great for anyone who likes playful, food-inspired designs. We really liked the detailed stitching, and Marcella’s love for caprese dishes adds a bit of personality. She brings some extra charm to the group, for sure.
Marcella isn’t the biggest plush out there, but that makes her super easy to carry around or display wherever you want. Even after lots of play, she still looks just as good as day one. If you’re after a plush with a unique vibe, Marcella’s definitely worth considering.
Stitch Squishmallows HugMees Plush
If you’re a Disney fan or just want a plush that’s genuinely comforting to hug, this adorable Stitch Squishmallow is a real treat.
Pros
- Super soft—seriously pleasant to touch
- The Stitch design is spot-on for Disney lovers
- Perfect size for hugs and easy to tote around
Cons
- Might feel a little small if you’re into jumbo plushies
- Arms could lose their shape if you squeeze them too much
- Can’t toss it in the washing machine—needs hand washing
This Stitch Squishmallow caught our attention right away with how soft it is. The fabric feels velvety and light, so it’s easy to carry or tuck under your arm. The HugMees version is especially inviting—those outstretched arms are just asking for a hug.
The 10-inch size is pretty versatile; it works for both kids and adults, and you can slip it into a backpack for trips or just snuggle up with it on the couch. The quality is what you’d expect from the Squishmallows brand—stitching is solid, and the details on Stitch’s face are cute and clear.
Cleaning’s not too bad, but you do have to do it by hand. If you’re after a plush that’s both collectible and comforting, this Stitch Squishmallows HugMees Plush is a solid choice. It’d make a sweet gift or a cheerful addition to any Squishmallows lineup.
Squishmallows Scented Slime 3-Pack
If you want a colorful, hands-on play experience with fun scents and familiar Squishmallow faces, this slime set is honestly a good pick for both kids and collectors.
Pros
- Smooth, stretchy slime—really satisfying to play with
- Scents are sweet but not overwhelming
- Each jar has cute Squishmallows charms and closes up for easy storage
Cons
- Some batches are a bit stickier than we’d like
- Glitter can get messy if you’re not careful
- Not everyone is into scented toys, to be fair
There’s just something about cracking open these jars and digging into the soft, sweet-smelling slime that’s instantly satisfying. The colors are bright and inviting, and the scents actually match each character—cotton candy for Archie, grape for Pyle, blue raspberry for Tatiana. The slime has that “cloud” feel—stretchy but not runny or annoyingly sticky, and our hands stayed pretty clean.
We genuinely got a kick out of finding a little Squishmallow charm in each container. The mix-in glitters let you tweak the texture and look, which kids (and honestly, a few adults) loved. Plus, the resealable jars are a nice touch—they kept the slime fresh for next time.
We did run into a couple of minor hiccups. Some slimes were stickier, so there was a little extra cleanup, especially if glitter got loose. And while most of us liked the scents, they’re not for everyone. All in all, though, this Squishmallows slime set is a fun sensory treat and makes an awesome gift for anyone who’s into Squishmallows and slime.
Buying Guide
So, when we’re on the hunt for the perfect Squishmallow, there are a few things to mull over. Size is a biggie. Some folks like a tiny one to toss in a bag, while others want a huge, huggable buddy. Honestly, it really depends on what you’re after.
And don’t overlook texture and softness. You want something that’s actually nice to squeeze, right? If it’s not squishy and smooth, what’s the point? Most of us are after that super soft, cloud-like feel.
Design matters too—maybe even more than we admit. There are so many different colors, animals, and shapes out there. It’s worth picking one that just makes you smile, or fits your vibe. Why settle for something boring?
Cleaning is another thing to think about. Some plushies can handle a spin in the washing machine, but others really just need a gentle spot clean. Here’s a quick checklist (because, let’s be real, we all forget something):
- Size: Small, medium, or large
- Texture: Super soft or firm
- Design/Character: Animal, food, fantasy, etc.
- Care Instructions: Machine wash or hand wash
| Feature | Choices |
|---|---|
| Size | Small / Medium / Large |
| Texture | Extra soft / Soft / Firm |
| Design | Animal / Food / Fantasy |
| Care | Machine / Hand / Spot |
Oh, and don’t forget about your budget. Prices can really jump around. Stick with stores you trust—nobody wants to end up with a weird knockoff. And if you’re buying for a kid, it’s worth checking the age recommendations just to be safe.
If you keep these things in mind, odds are good you’ll end up with a Squishmallow that feels just right.
Frequently Asked Questions
People ask us all sorts of things about Squishmallows—official info, where to buy, what sizes exist, special editions, and how to track down the rare ones. Here are a few of the questions we get most often (and, honestly, the ones we hear on repeat):
Where can I find the official Squishmallows website?
The official Squishmallows site is over at squishmallows.com.
You’ll find the latest collections, character bios, and updates about new drops—straight from the source.
How can I locate a store near me that sells Squishmallows?
There’s a store locator tool on their website. Just pop in your location and it’ll show you which retailers nearby have Squishmallows in stock.
Big names like Walmart, Target, and Walgreens usually carry them, but don’t overlook the little local shops—they sometimes have surprises.
What sizes do Squishmallows come in, and is there a giant size available?
They come in a bunch of sizes, from tiny 3.5-inch ones all the way up to 24 inches tall.
And yep, there are jumbo or giant Squishmallows—those are 24 inches or even bigger. They’re not always easy to find, though, and sometimes sell out super fast.
Are Pokémon-themed Squishmallows available for purchase?
Yes, you can get Pokémon-themed Squishmallows.
Characters like Pikachu and Gengar have their own Squishmallow versions. But heads up—these special editions tend to disappear quickly and are often only at select stores or released for a limited time.
What is considered the rarest Squishmallow to collect?
Jack the Black Cat is pretty much legendary when it comes to rare Squishmallows.
There are a few others—limited editions and event exclusives—that are also tough to find. If you spot one in the wild, well, lucky you.
Can you purchase Squishmallows on Amazon or other online platforms?
Yep, you can buy Squishmallows on Amazon, Walmart.com, Target.com, and a bunch of other online stores.
That said, what’s in stock can change fast, and sometimes prices get a little wild—especially if you’re hunting for rare or retired characters from resellers. It’s probably smart to stick with official listings when you can, just to steer clear of knockoffs.
