Amazon Prime Video is on a serious hot streak in 2025, rapidly expanding its already robust catalog with fresh blockbusters, acclaimed indie films, and original titles that cater to every kind of viewer. Building on a strong 2024 lineup, Prime has kicked off the year with major additions like Twisters (starring Glen Powell), Last Breath, and Anora — all helping solidify its position as a must-have service for movie lovers.
Where it used to be more about original series, Prime Video is now doubling down on movie offerings, including in-theater titles, exclusive early releases, and a surprisingly stacked roster of free-to-stream content for Prime members.
Let’s break down the best of what’s streaming on Prime Video right now — both free with your membership and available for purchase or rental — with full details on what’s trending and why these titles are dominating watchlists.
Top 10 Paid New Releases on Prime Video
| Rank | Title | Director | Price | Rating |
|---|---|---|---|---|
| #1 | A Working Man | David Ayer | $19.99 | ⭐ 4.4 |
| #2 | Flight Risk | Mel Gibson | $5.99 | ⭐ 3.8 |
| #3 | Captain America: Brave New World | Julius Onah | $24.99 | ⭐ 4.0 |
| #4 | A Complete Unknown | James Mangold | $5.99 | ⭐ 4.4 |
| #5 | Love Hurts | Jonathan Eusebio | $5.99 | ⭐ 4.1 |
| #6 | Wicked (Bonus X-Ray Edition) | Jon M. Chu | $5.99 | ⭐ 4.6 |
| #7 | Babygirl | Halina Reijn | $5.99 | ⭐ 3.2 |
| #8 | Mickey 17 (Bonus X-Ray Edition) | Bong Joon Ho | $19.99 | ⭐ 3.5 |
| #9 | The Woman in the Yard | Jaume Collet-Serra | $19.99 | ⭐ 3.3 |
| #10 | The Brutalist | Brady Corbet | $5.99 | ⭐ 3.7 |
These titles are part of Prime Video’s push to compete directly with services like Apple TV and Google Play when it comes to new digital releases. Notably, Captain America: Brave New World is one of the first MCU films to hit digital while still drawing buzz from its theatrical run.
Recently Added – Free Movies on Prime Video (Included with Subscription)
| Movie Title | Genre | Notable Info |
|---|---|---|
| G20 | Action/Thriller | Stars Viola Davis as POTUS during crisis |
| Ford v Ferrari | Biographical Drama | High-octane racing film with critical acclaim |
| The Accountant | Action/Crime | Ben Affleck’s cult hit returns to stream |
| 2 Guns | Action/Buddy Cop | Washington & Wahlberg team-up for thrills |
| Passengers | Sci-Fi/Romance | Big-budget space drama with J-Law & Pratt |
| Speak No Evil | Horror/Thriller | Tense, psychological horror entry |
| Carjackers | Action/Comedy | Wild ride with crime and laughs |
| The Benchwarmers | Comedy/Sports | Classic underdog baseball comedy |
| Holland | Drama | Lesser-known new release to discover |
These films are currently trending in the free section for Prime members, making them ideal for casual viewers looking to save while still enjoying quality content.
New & Exclusive Movies Gaining Traction
Beyond the tables above, Prime Video has ramped up acquisitions of in-theater and award-contending releases:
- Twisters – Just added after its exclusive run on Peacock. It’s one of the highest-grossing disaster films of 2024.
- Last Breath – Released March 18, this gripping underwater thriller has been topping Prime’s internal rankings.
- Anora – With a 93% critic score and 84% audience score, this breakout hit from the indie circuit is scheduled for release later in 2025.
- In The Lost Lands – A fantasy project based on a short story by George R.R. Martin, offering high-concept worldbuilding and genre appeal.
Recently Added TV Shows (Prime Originals & Licensed Series)
- The Narrow Road To The Deep North – WWII drama starring Jacob Elordi
- House of David – A biblical epic with strong production values
- Reacher – Continues to dominate with its high-stakes action
- Timeless, Marie Antoinette, and Father Brown – Fan-favorites returning or debuting on the platform
- Mobile Suit Gundam & The Wheel of Time – Filling out Prime’s anime and fantasy content
Coming Soon to Prime Video – What to Watch For
- Etoile – From Gilmore Girls creator Amy Sherman-Palladino, a drama about ballet dancers split between New York and Paris.
- Another Simple Favor – The sequel to the stylish mystery-comedy.
- Common Ground & Kiss the Ground – Environmental documentaries set to spark discussion.
- Gladiator II – Ridley Scott’s return to ancient Rome is one of 2025’s most anticipated.
- Conclave – A political drama set during the election of a new pope.
Amazon Prime Video’s movie strategy is clearly evolving in 2025 — no longer just a haven for TV, it’s become one of the strongest digital libraries for current, in-demand films. With a blend of buzzy theatrical titles, blockbuster rentals, award-caliber dramas, and quality free content, there’s never been a better time to browse Prime Video’s catalog.
Current Streaming Landscape on Amazon Prime Video
Amazon Prime Video has evolved significantly in 2025, continuing the momentum from its 2024 expansions. The platform has enhanced its content library with major blockbusters while implementing robust security measures to protect viewer information.
Streaming Service Evolution in 2024
Prime Video underwent substantial changes throughout 2024, adding several high-profile titles to its catalog. The action blockbuster “Twisters” joined the platform after previously streaming on Peacock. Critical favorites like “Oppenheimer,” “Challengers,” and “Contagion” also became available to subscribers.
The fourth season of the popular series “The Boys” premiered on June 13, 2024, generating significant viewer engagement. Another notable addition was “My Lady Jane,” which debuted its first season on June 27, 2024.
Prime Video’s content strategy focused on balancing original productions with licensed films. Horror fans were particularly well-served with titles like “Smile 2,” while classic film enthusiasts could enjoy “The Good, the Bad, and the Ugly.”
Amazon Prime Video’s Market Position
Prime Video has strengthened its competitive position against other streaming giants in 2024-2025. The service leverages its connection to the broader Amazon Prime membership, offering video streaming as part of a package that includes shipping benefits and other perks.
This bundled approach has helped Prime Video maintain subscriber loyalty despite the crowded streaming market. The platform regularly refreshes its content library, adding approximately 30-100 new titles monthly.
Prime Video’s interface underwent redesigns to improve navigation and content discovery. The platform now better highlights its exclusive content and organizes recommendations based on viewing history.
The service continues to expand internationally, with localized content strategies for different regions and increased investment in non-English productions.
Key Features and Security Measures
Prime Video has implemented several security enhancements to protect user accounts. Two-factor authentication became standard in 2024, requiring users to verify their identity through secondary devices when accessing accounts from new locations.
The platform uses advanced encryption to secure payment information and viewing data. Regular security audits help identify and address potential vulnerabilities before they can be exploited.
Features like:
- PIN protection for profiles
- Viewing restrictions for children’s accounts
- Device management to control where accounts can be accessed
These tools help authenticate users and prevent unauthorized access. Prime Video also introduced measures to prevent spam in user reviews and comments sections, employing both automated systems and human moderation.
Privacy and Personal Data Handling
Amazon Prime Video updated its privacy policies in 2024 to provide greater transparency about data collection practices. The service now offers more granular controls over viewing history and recommendation algorithms.
Users can access detailed information about how their watching habits inform content suggestions. The platform’s cookie policy was revised to limit persistent tracking across sessions and devices.
Prime Video introduced a “Privacy Center” where subscribers can:
- Review what personal data is stored
- Delete viewing history
- Adjust personalization settings
- Opt out of certain types of data collection
The service now defaults to less invasive privacy settings for new users. This shift reflects increasing consumer awareness about digital privacy and regulatory pressure from various markets regarding data protection.
Genres and Titles Trending on Prime Video
Prime Video continues to expand its library with a diverse mix of new releases and beloved classics across multiple genres. The platform’s current trending content reveals clear viewing patterns among subscribers in 2025.
Comedy and Rom-Com Resurgence
Comedy films are seeing strong viewership on Prime Video in early 2025. The platform features standout titles that blend humor with heart, appealing to viewers seeking light entertainment.
“You’re Cordially Invited” (2025) has quickly become one of the platform’s most-watched new releases. This wedding-themed comedy joins classics like “Bridesmaids” in the platform’s popular rom-com collection.
Several comedy films from 2024 remain in high rotation, including titles with star-studded casts that combine physical humor with witty dialogue. Prime’s comedy section continues to be one of its strongest categories, with new additions regularly appearing in the Top 10.
Adventure and Drama Spotlight
Adventure and drama titles dominate Prime Video’s current trending list. “Twisters” (2024) starring Glen Powell stands out as a disaster movie drawing significant viewership. The film’s spectacular visual effects and tense storyline have kept it in Prime’s Top 10 list.
“The Wheel of Time” continues to attract fantasy adventure fans, while “Reacher” maintains its position as one of Prime’s most-watched action-drama series.
Drama titles like “Tyler Perry’s Duplicity” and “House of David” also appear among the platform’s most popular offerings. “Air,” the drama about Nike’s pursuit of Michael Jordan, continues to perform well with viewers interested in sports-themed storytelling.
Rediscovering Classics
Prime Video’s catalog of older films continues to find new audiences. “To Live and Die in L.A.” (1985) appears in current recommendations, showing the platform’s commitment to highlighting influential cinema from previous decades.
These classics often surge in popularity when connected to current releases or cultural moments. The platform regularly refreshes its “Classics” category with titles that influenced today’s filmmaking.
Family classics also maintain strong viewership, with animated favorites like “Puss in Boots: The Last Wish” appearing regularly in family viewing recommendations. These films offer nostalgic viewing for parents while introducing new generations to beloved stories.
The platform’s interface makes discovering these older gems easier through curated collections and improved search functionality.
