Choosing the perfect TV for your home isn’t just about screen size—it’s about finding the right mix of performance, features, and price for the space you’re in. TVs in the 40 to 43-inch range strike an ideal balance: big enough to make movies and sports feel immersive, yet compact enough to fit in bedrooms, home offices, kitchens, or tighter living room setups.
Over the past year, this size category has quietly become one of the most competitive in the industry, with manufacturers packing advanced display tech, faster refresh rates, and robust smart platforms into more affordable packages.
Whether you’re a gamer seeking low input lag and HDMI 2.1, a streamer who wants fast app performance and intuitive controls, or just someone looking to upgrade from HD to 4K without taking over the wall, this guide covers the best options available. We’ve hand-tested and researched dozens of models from leading brands like Samsung, Hisense, TCL, Amazon, and Vizio. Below, you’ll find our top-ranked TVs in this category based on real-world performance, image quality, smart features, and overall value.
Best 40″, 42″, and 43″ TVs to Buy in 2025
| Rank | TV Model | Price |
|---|---|---|
| 1 | Samsung 43″ Crystal UHD TV (DU8000) | Check Price |
| 2 | Samsung 43-Inch Crystal UHD TV (DU7200) | Check Price |
| 3 | Hisense 43″ A7 Series Smart TV | Check Price |
| 4 | Roku Select 43-inch 4K TV | Check Price |
| 5 | INSIGNIA 43-inch F30 4K Fire TV | Check Price |
| 6 | Amazon Fire TV 43″ 4-Series | Check Price |
| 7 | VIZIO 40-inch Full HD Smart TV | Check Price |
| 8 | Amazon Fire TV 40″ | Check Price |
| 9 | Hisense 40″ A4 Series Roku Smart TV | Check Price |
| 10 | Sceptre 43″ LED HDTV | Check Price |
This list reflects the most balanced, high-performing, and consumer-friendly TVs in the 40–43″ size bracket for 2025. From Quantum Dot color and Dolby Vision HDR to budget models with surprisingly good 1080p performance, there’s something here for every viewing need. If you’re shopping this year, you won’t find a better guide.
Best 40-42-43 Inch TVs
We’ve researched and tested the top 40-42-43 inch TVs on the market to help you find the perfect screen for your space. These mid-sized TVs offer a great balance between screen real estate and room fit, making them ideal for bedrooms, small living rooms, or offices. Our list includes options across different price points with features like 4K resolution, smart capabilities, and various panel technologies to suit your specific needs.
Roku Select 4K TV
We recommend this 43-inch Roku TV for its excellent value, built-in streaming features, and impressive picture quality that works well in most living rooms.
Pros
- Automatic brightness adjusts to room lighting
- Enhanced voice remote with lost remote finder
- Built-in access to free live TV channels
Cons
- 60Hz refresh rate may not satisfy gamers
- Back connections can be hard to access
- Audio quality is decent but not exceptional
The Roku Select 43-inch 4K TV impressed us with its clean, bezel-less design that looks more premium than its price suggests. Setting it up took just minutes – we plugged it in, connected to Wi-Fi, and were streaming content almost immediately. The interface is refreshingly simple to navigate, even for people who aren’t tech-savvy.
Picture quality stands out for this price range. The 4K resolution with HDR10+ support delivers sharp images with vibrant colors. We noticed the automatic brightness feature works really well, adjusting the screen based on room lighting so we didn’t need to fiddle with settings when watching during the day versus at night. During a movie night, dark scenes showed good detail without looking washed out.
The enhanced voice remote is a standout feature. We loved being able to search by simply speaking, and the lost remote finder saved us from digging through couch cushions more than once. The headphone mode came in handy for late-night watching without disturbing others. Stream quality was smooth over Wi-Fi, and switching between apps happened quickly without the lag we’ve seen on some other smart TVs. For the price, this Roku TV offers a great mix of features that most people will find more than satisfactory for everyday viewing.
INSIGNIA 43-inch F30 4K Fire TV
The INSIGNIA F30 delivers impressive 4K performance with Fire TV integration at a value price that’s perfect for upgrading your entertainment space.
Pros
- Sharp 4K picture with HDR10 support
- Built-in Fire TV with Alexa voice control
- Multiple connectivity options including HDMI ARC
Cons
- 60Hz refresh rate limits gaming performance
- Sound quality could be better
- Fire TV interface occasionally lags
We recently tested this 43-inch INSIGNIA model in our living room, and the picture quality immediately stood out. The 4K resolution makes everything look crisp and detailed. Colors appear vibrant thanks to HDR10 support, which creates a noticeable difference when watching nature documentaries and action movies.
The built-in Fire TV system works smoothly for the most part. We appreciated having instant access to all major streaming services like Netflix, Disney+, and Prime Video without needing an external device. The Alexa voice remote is genuinely useful – we could search for shows, change inputs, and control volume just by speaking. This feature saved us from hunting through menus.
Setup was straightforward and took less than 20 minutes. The TV isn’t too heavy, making it easy to position on our entertainment center. We connected a soundbar using the HDMI ARC port, which eliminated extra cables and simplified our remote situation. For smaller spaces like bedrooms or apartments, this 43-inch size hits the sweet spot – large enough for immersive viewing but not overwhelming.
While the TV excels for streaming and casual viewing, serious gamers might want something with a higher refresh rate. The built-in speakers deliver adequate sound for news and talk shows, but we recommend adding a soundbar for movies. At this price point, we’re impressed with the overall package and think it offers excellent value for anyone wanting to upgrade to 4K without breaking the bank.
Amazon Fire TV 43″
We recommend the Amazon Fire TV 43″ 4-Series for its exceptional 4K picture quality and seamless Alexa integration at an affordable price point.
Pros
- Vibrant 4K picture with HDR support
- Built-in Alexa voice control works well
- Multiple HDMI inputs for all your devices
Cons
- Sound quality could be better
- Menu interface can feel cluttered
- Occasional lag when switching apps
The Amazon Fire TV 43″ delivers impressive picture quality for its price range. When we tested it in our living room, the 4K resolution with HDR 10 support really made colors pop in nature documentaries. Dark scenes in movies showed good contrast levels without losing detail in the shadows. The 60Hz refresh rate handles most content smoothly, though fast-moving sports scenes occasionally showed slight motion blur.
Setting up this TV took us less than 15 minutes. The legs attach easily, and the on-screen setup wizard walks you through connecting to Wi-Fi and logging into your Amazon account. The included Alexa Voice Remote Enhanced is responsive and comfortable to hold. We particularly liked using voice commands to find specific shows or adjust volume without digging through menus.
Streaming performance stands out as a major strength. We accessed Netflix, Disney+, and Prime Video without any buffering issues on our home network. The Fire TV interface puts content front and center, though we noticed it tends to prioritize Amazon’s own offerings. Four HDMI ports gave us plenty of connection options for our game console, soundbar, and cable box. While the built-in 8W+8W speakers are adequate for casual viewing, we’d recommend pairing it with a soundbar for a more immersive audio experience.
Samsung 43-Inch Crystal UHD TV
The Samsung Crystal UHD TV delivers impressive 4K picture quality and smart features at a mid-range price point that makes it a solid choice for most living rooms.
Pros
- Excellent color reproduction with PurColor technology
- 4K upscaling transforms lower resolution content
- Object Tracking Sound creates immersive audio
Cons
- 60Hz refresh rate limits gaming performance
- Remote could be more user-friendly
- Setup process can be challenging for some users
We recently tested this 43-inch Samsung Crystal UHD TV in our living room, and the picture quality immediately stood out. The colors look rich and natural thanks to the PurColor technology. When watching nature documentaries, the greens of forests and blues of oceans appeared true-to-life rather than exaggerated.
The 4K upscaling feature works well with older content. We watched some classic movies in standard definition, and the TV did a good job enhancing the details. While not perfect, the difference was noticeable compared to viewing the same content on older TVs. The Crystal Processor 4K handles this conversion smoothly without making scenes look artificial.
Motion handling is decent for most content. The Motion Xcelerator helps reduce blur during fast-moving scenes like sports or action movies. We noticed some slight judder during quick camera movements, but it wasn’t distracting for casual viewing. For serious gamers, the 60Hz refresh rate might be limiting compared to higher-end models.
The sound quality surprised us. Object Tracking Sound Lite creates a more immersive experience by matching audio with on-screen action. When paired with a Samsung soundbar using Q-Symphony, the audio becomes even more impressive as both systems work together. However, like most flat TVs, you’ll still want a dedicated sound system for the best experience.
Setup took about 20 minutes including attaching the stand. The TV is lightweight at just 15.7 pounds, making it easy to move. The Tizen operating system offers plenty of streaming options, but navigating through menus takes some getting used to. Free content through Samsung TV Plus is a nice bonus.
VIZIO 40-inch Full HD Smart TV
This affordable 40-inch VIZIO delivers impressive Full HD picture quality and smart features that make it an excellent value for smaller spaces.
Pros
- Crisp 1080p picture with vibrant colors
- Built-in streaming apps and free channels
- Bluetooth headphone support for private listening
Cons
- Remote feels somewhat basic
- Sound quality could be better
- Stand design feels less sturdy than premium models
We’ve been testing the VIZIO 40-inch Full HD Smart TV in our living room for the past few weeks, and it’s an impressive option for anyone needing a quality TV without breaking the bank. The Full HD 1080p resolution delivers noticeably sharper images compared to standard HD models. Colors pop nicely thanks to the Full Array LED backlighting, making everything from sports to movies look vibrant and lifelike.
Setting up this TV was straightforward with the built-in VIZIO Home platform giving immediate access to popular streaming apps. We particularly enjoyed WatchFree+, which offers hundreds of free channels and on-demand content without needing additional subscriptions. The customizable home screen makes it easy to organize your favorite apps and content in one place. Navigation feels snappy with minimal lag when switching between inputs or apps.
The slim three-sided ThinFrame design looks modern and fits nicely in smaller spaces like bedrooms or apartments. We appreciate practical features like Bluetooth headphone compatibility for late-night viewing without disturbing others. Gaming performance is decent for casual players with Auto Low Latency Mode activating automatically when a console is connected. While the built-in speakers are adequate for everyday viewing, we’d recommend adding a soundbar for a more immersive audio experience. Overall, this VIZIO model provides exceptional value with its combination of picture quality, smart features, and reasonable price point.
Samsung 43″ Crystal UHD TV
This Samsung DU8000 delivers excellent picture quality, smart features, and a sleek design that makes it a top choice for anyone seeking a mid-sized premium TV.
Pros
- Ultra-slim design blends seamlessly with any wall
- Impressive 4K upscaling enhances all content
- Solid gaming performance with Motion Xcelerator
Cons
- Remote is minimalist and lacks buttons
- Sound quality could be better despite OTS Lite
- Smart platform occasionally slows during updates
We recently tested the Samsung 43″ Crystal UHD TV in our living room, and the first thing that caught our eye was its incredibly thin profile. The AirSlim design isn’t just marketing talk—this TV truly looks like it’s floating on the wall. At just over 8 inches deep and weighing under 20 pounds, it’s one of the sleekest 43-inch models we’ve handled.
The picture quality impressed us right away. Colors pop thanks to the Dynamic Crystal Color technology, which produces a billion color shades that make everything from nature documentaries to action movies look vivid and lifelike. We noticed the 4K upscaling working hard when we watched older shows, bringing them closer to today’s standards without making them look artificial.
Gaming on this TV felt smooth with the Motion Xcelerator technology reducing blur and lag. While it’s not a true 120Hz panel throughout the entire size range, the technology still makes fast-moving scenes in games and sports look cleaner than standard 60Hz TVs. The Gaming Hub is a nice bonus, letting us stream games without needing a console, though serious gamers might still prefer dedicated hardware.
The smart features run on Samsung’s Tizen OS, which gives access to all major streaming apps. Voice control through the built-in Alexa works well for searching content, though we found ourselves occasionally frustrated by the minimalist remote. The Object Tracking Sound Lite technology tries to create a more immersive experience, but for a truly theater-like sound, you’ll want to add a soundbar.
Amazon Fire TV 40″
This budget-friendly Fire TV offers excellent value with built-in streaming capabilities and good picture quality for smaller spaces.
Pros
- Built-in Fire TV streaming without extra devices
- Simple setup with voice control through Alexa
- Multiple connection options including Bluetooth
Cons
- Only 1080p resolution (not 4K)
- Menu response can be sluggish at times
- Limited app compatibility with some cable services
We recently tested the Amazon Fire TV 40″ and found it delivers impressive performance for its price point. The 1080p Full HD display produces clear, vibrant images with support for HDR10, which helps enhance contrast and color in compatible content. The picture quality won’t compete with premium models, but for everyday viewing in bedrooms, kitchens, or smaller living spaces, it’s more than adequate.
The built-in Fire TV interface eliminates the need for external streaming devices. During our testing, we accessed Netflix, Disney+, YouTube, and Prime Video with just a few clicks. Free content from services like Tubi and Pluto TV was a nice bonus. The included Alexa Voice Remote made searching for shows simple – we just pressed the button and asked for what we wanted to watch.
Connectivity is another strong point of this TV. With two standard HDMI inputs plus one HDMI ARC port, we connected a game console and soundbar without issues. The Bluetooth capability proved convenient for private listening through headphones when watching late-night shows. While some users might wish for 4K resolution, we found this 40-inch model offers excellent value, especially when purchased during sales events when prices can drop below $200.
Hisense 43″ A7 Series Smart TV
The Hisense A7 Series combines excellent picture quality, smart features, and gaming capabilities at a price that makes it a great value for anyone seeking a mid-sized TV.
Pros
- Vibrant colors thanks to Wide Color Gamut technology
- Built-in Fire TV with Alexa voice remote
- Excellent gaming features including VRR and ALLM
Cons
- 60Hz refresh rate may not satisfy hardcore gamers
- Sound quality could be better without external speakers
- Fire TV interface can occasionally feel sluggish
We recently got our hands on the Hisense 43″ A7 Series, and it’s an impressive TV for its size class. The 4K picture quality immediately stands out, especially when watching HDR content. Colors pop thanks to the Wide Color Gamut technology, making everything from nature documentaries to animated movies look more vibrant and true-to-life.
Setting up this TV was surprisingly simple. The Fire TV interface guides you through the process, and within minutes we were streaming our favorite shows. The included Alexa voice remote is a real time-saver – we could simply ask for specific shows or movies instead of typing out search terms. It also controls other smart home devices, which is a nice bonus.
For gamers, this TV offers solid performance. The Game Mode Plus with Variable Refresh Rate (VRR) and Auto Low Latency Mode (ALLM) reduced input lag noticeably when we tested it with the latest console games. While the 60Hz refresh rate won’t satisfy competitive gamers who need 120Hz, it’s perfectly adequate for casual gaming and most console titles.
The AI upscaler deserves special mention. When we watched older shows and movies, the technology did a good job of enhancing the resolution to near-4K quality. It’s not perfect, but it breathes new life into non-4K content. The multiple HDMI ports (including one with eARC) made it easy to connect our gaming console, sound bar, and streaming device simultaneously.
Hisense 40″ A4 Series Roku Smart TV
This budget-friendly 40-inch smart TV delivers impressive Full HD picture quality and built-in Roku streaming that makes it perfect for bedrooms, guest rooms, or smaller living spaces.
Pros
- Crystal clear 1080p picture with vibrant colors
- Simple, intuitive Roku interface with thousands of apps
- Voice control compatible with Google Assistant and Alexa
Cons
- No built-in Bluetooth for headphones
- Basic remote lacks voice control button
- 60Hz refresh rate may not satisfy gaming enthusiasts
We recently set up the Hisense 40″ A4 Series in our testing area, and the setup process couldn’t have been easier. Within 15 minutes of unboxing, we had it connected to Wi-Fi and were browsing through Roku’s extensive app library. The slim bezel design gives it a modern look that maximizes screen space while minimizing the TV’s footprint.
The picture quality impressed us for a TV in this price range. The Full HD resolution combined with Full Array LED backlighting creates sharp images with good brightness and color accuracy. We watched several movies with varied lighting conditions, and the contrast held up well in both bright daylight scenes and darker nighttime sequences. The Dolby Audio provides clear dialogue and decent surround sound effects without needing an external soundbar.
Roku’s interface remains one of the most user-friendly streaming platforms we’ve tested. Navigation feels snappy, and finding content across different streaming services is straightforward. While the included remote is basic, it’s simple to use with direct buttons for popular services. We did notice the lack of built-in Bluetooth for wireless headphones, but the Roku mobile app provides a workaround for private listening. For the price, this Hisense model offers exceptional value for anyone needing a reliable, feature-rich TV in the 40-inch size category.
Sceptre 43″ LED HDTV
We recommend this Sceptre 43″ TV for budget-conscious shoppers who want a simple, no-frills HDTV with good basic performance.
Pros
- Easy-to-use interface with traditional remote buttons
- Multiple HDMI ports including MHL compatibility
- Lightweight design with VESA mount support
Cons
- Basic 1080p resolution (not 4K)
- Sound quality is average at best
- Some users report reliability issues
This Sceptre 43″ LED TV offers solid value for anyone seeking a straightforward television experience. After testing it in our living room, we found the 1080p picture quality clear and bright for everyday viewing. The colors look natural, and the 60Hz refresh rate handles most content well, though fast-moving sports scenes occasionally show slight motion blur.
The TV’s straightforward setup took us just minutes. We particularly liked the three HDMI ports, which gave us plenty of connection options for game consoles, streaming devices, and cable boxes. The MHL feature on one HDMI port proved handy for mirroring our smartphone content directly to the screen. The USB port also works well for playing photos or music from a flash drive.
What makes this Sceptre model stand out is its simplicity. In a world of complicated smart TVs, this “dumb TV” offers a refreshing change with its traditional number buttons and direct channel access. The remote is intuitive and comfortable to use. While it lacks built-in streaming apps, this isn’t a problem if you use an external device like a Roku or Fire Stick. At this price point, we think it’s a solid choice for bedrooms, guest rooms, or for seniors who prefer simpler technology.
Buying Guide
Finding the right 40-42-43 inch TV requires careful consideration of several key features. We’ve created this guide to help you make an informed decision.
Resolution
Resolution determines image clarity. For TVs in this size range, we recommend at least Full HD (1080p), though 4K provides much sharper images.
| Resolution | Quality | Best For |
|---|---|---|
| Full HD (1920×1080) | Good | Basic viewing, budget options |
| 4K (3840×2160) | Excellent | Streaming, gaming, future-proofing |
Display Technology
Different display types offer varying benefits.
- LED/LCD: Brightest screens, good for well-lit rooms
- QLED: Better colors and contrast than standard LED
- OLED: Perfect blacks, best contrast, but typically more expensive
Smart Features
Smart TVs connect to the internet and run apps. Look for an intuitive interface and support for popular streaming services.
Connectivity
Check for adequate ports for your devices:
- At least 3-4 HDMI ports
- USB ports for media playback
- Wireless connectivity (Wi-Fi, Bluetooth)
Refresh Rate
Higher refresh rates (measured in Hz) provide smoother motion, especially important for sports and gaming. We suggest looking for at least 60Hz, but 120Hz is better for fast-moving content.
HDR Support
HDR (High Dynamic Range) enhances contrast and color. Look for common formats like HDR10, Dolby Vision, or HLG.
Audio Quality
Built-in speakers vary in quality. Consider the room size and whether you might want a soundbar later.
Frequently Asked Questions
Shopping for a new TV involves considering picture quality, smart features, and price points. Here are answers to common questions about 40-43 inch TVs to help with your purchase decision.
What are the top features to consider when purchasing a 40 to 43-inch TV?
Resolution is the most important feature to look for. We recommend 4K Ultra HD as the minimum standard for crisp, detailed images. This resolution offers four times the pixels of standard HD.
HDR (High Dynamic Range) capability delivers better contrast and more vibrant colors. Look for TVs supporting HDR10, Dolby Vision, or HDR10+ formats.
Refresh rate affects how smoothly motion appears on screen. A 60Hz refresh rate is standard, but 120Hz provides smoother action for sports and gaming.
Connection ports are crucial too. We suggest at least 3-4 HDMI ports, with at least one supporting HDMI 2.1 for next-gen gaming consoles.
Which 40 to 43-inch TV offers the best value for money?
The TCL 43S455 offers exceptional value with 4K resolution, HDR support, and Roku smart platform for under $250. It provides premium features at a budget-friendly price.
Samsung’s AU7000 43-inch model balances quality and affordability at around $300. It features a Crystal 4K processor and Tizen smart platform with most popular streaming apps.
Hisense 43A6H is another value champion, offering Dolby Vision HDR, Google TV, and built-in voice assistants for approximately $230.
Value isn’t just about price—it’s about getting modern features without paying premium prices.
How do I choose the best smart TV within the 40 to 43-inch range?
Focus on the operating system. Google TV, Roku TV, and Samsung’s Tizen offer the most user-friendly interfaces and widest app selection.
Check for voice assistant compatibility. Most smart TVs now work with Amazon Alexa or Google Assistant, while some support Apple HomeKit.
App availability is crucial. Ensure the TV supports all your favorite streaming services. Most major platforms cover Netflix, Hulu, and Disney+, but check for any niche services you use.
Consider future software support. Brands like Samsung, LG, and Sony typically provide longer software update periods than budget brands.
What are the leading models of 40 to 43-inch TVs under $300?
TCL 43S455 4K Roku TV tops our budget list at approximately $250. It offers 4K resolution, HDR support, and the user-friendly Roku platform.
Hisense 43A6H provides Google TV functionality, Dolby Vision, and voice control for around $230-270, depending on sales.
Amazon Fire TV 4-Series 43-inch combines 4K resolution with seamless Alexa integration for approximately $280.
Vizio V435-J01 delivers great picture quality with Quantum Color technology and SmartCast platform for streaming at about $250.
Are there any significant differences in performance between 40, 42, and 43-inch televisions?
Screen size difference is minimal between these sizes. Most viewers won’t notice the 1-3 inch variation in diagonal measurement during normal viewing.
Resolution remains consistent across these sizes, with 4K being standard for most current models regardless of exact screen dimensions.
Panel technology matters more than size. A premium 40-inch TV with QLED or OLED technology will outperform a budget 43-inch model with basic LED.
Price differences are typically small between these sizes, often $20-50 increments, making the 43-inch option the better value in many cases.
What should I look for in a 43-inch television to ensure it meets current technological standards?
HDMI 2.1 support is essential for future-proofing. This standard enables features like Variable Refresh Rate (VRR) and Auto Low Latency Mode (ALLM) for gaming.
Wi-Fi 6 capability ensures faster, more stable streaming even with multiple devices connected to your home network.
HDR format support should include HDR10 at minimum, with Dolby Vision or HDR10+ preferred for the best dynamic range.
Smart home integration with platforms like Google Home, Amazon Alexa, or Apple HomeKit adds convenience and future functionality.
eARC (Enhanced Audio Return Channel) support is important if you plan to connect a soundbar or home theater system.
