Looking for a TV that truly delivers on picture quality? We’ve spent the last month testing the LG C4 OLED and it’s clear why this 65-inch powerhouse is generating so much buzz in 2025.
The C4 represents the latest evolution in LG’s acclaimed OLED lineup, and the improvements are immediately noticeable. When we fired it up in our living room, the self-lit pixels created stunning contrast that made movie night feel like a premium theater experience. The α9 Gen7 AI processor does impressive work analyzing content to optimize picture and sound settings in real-time.
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- SELF-LIT PIXELS: LG’s signature OLED technology creates an incredible watching experience and stellar picture quality illuminated with over 8 million self-lit pixels. Take in rich and accurate colors from the brightest to darkest parts of the scene thanks to 100% Color Volume* and with 100% Color Fidelity.
- BRIGHTNESS BOOSTER: Our Brightness Boosting technology magnifies each individual pixel for luminous quality that shines with every detail.
- DOLBY VISION, FILMMAKER AND DOLBY ATMOS: Experience the magic of the big screen right from your couch. Every LG OLED comes loaded with Dolby Vision for extraordinary color, contrast and brightness, plus Dolby Atmos* for sound you can feel all around you. Land in the center of the action with FILMMAKER MODE, allowing you to see films just as the director intended.
- a9 AI PROCESSOR GEN7: The C4’s exclusive processor is the brains behind a truly unforgettable TV experience. You’ll get smooth, vivid picture no matter what you watch with AI Super Upscaling which automatically enhances picture quality whether you’re watching sports, movies, or a late-night favorite. Multi View with 2 screens lets you split your screen into 2 unique views so you can watch even more than before, everything looks and sounds incredible on a LG OLED TV.
- 144 HZ REFRESH RATE: Enjoy crisp, smooth visuals with a 0.1ms response time and up to 144Hz refresh rate. LG OLED TVs feature NVIDIA G-Sync, AMD FreeSync Premium, and VRR for enhanced gaming quality. With four HDMI 2.1 inputs, connect all your devices effortlessly. The LG Game Dashboard and Game Optimizer provide complete control whether you game on consoles or in the cloud.
- webOS RE:NEW PROGRAM: Enjoy new software updates and feature refreshes for 5 years with webOS Re:New Program.
One thing that struck us was how well the C4 performs in bright rooms. Previous OLED models sometimes struggled in well-lit environments, but the brightness booster technology addresses this limitation effectively. We also appreciated the nearly invisible bezel that helps the TV blend seamlessly into our space.
For gamers, this TV is a dream come true. The 0.1ms response time and 144Hz refresh rate made fast-paced games look incredibly smooth. The four HDMI 2.1 ports meant we could connect multiple gaming consoles without constantly swapping cables.
Bottom Line
The LG C4 OLED delivers exceptional picture quality, gaming performance, and smart features that justify its premium price point.
With five years of software updates promised through the webOS Re program, this TV represents a solid long-term investment.
Ready to experience premium picture quality? Check out the LG C4 OLED on Amazon and transform your viewing experience today!
LG 65-Inch OLED evo C4-Series Smart TV Overview
After spending time with the latest OLED offering from LG, we’re thoroughly impressed. The C4 delivers stunning picture quality thanks to its self-lit pixel technology. Colors appear rich and accurate, even in bright rooms where previous OLED models struggled.
We particularly noticed the brightness improvements over last year’s models. The α9 Gen7 AI Processor truly enhances what you’re watching, automatically adjusting settings based on content type.
Gaming performance is exceptional. With a 0.1ms response time and 120Hz refresh rate (up to 144Hz for PC gaming), fast-paced action remains smooth and clear. The four HDMI 2.1 ports mean all our gaming consoles connected without compromise.
The nearly invisible bezel gives the C4 a premium look, and webOS 24 makes streaming content straightforward. We appreciate the webOS Re Program that promises software updates for 5 years.
For movie lovers, Dolby Vision and FILMMAKER MODE reproduce content exactly as directors intended, while Dolby Atmos provides immersive sound from the built-in 2.2 channel speakers.
Self-Lit OLED Pixels
The visual quality of this TV truly stands out thanks to its OLED technology. We were amazed by how each pixel lights up independently, creating stunning contrast that LCD TVs simply can’t match. The LG C4 has over 8 million self-lit pixels that can turn completely off for perfect black levels or shine brightly for vivid highlights.
When watching dark scenes in movies, we noticed incredible detail that would normally be lost on regular TVs. Colors appear rich and accurate across the entire screen. The self-lit pixel technology also provides excellent viewing angles – everyone in the room gets to see the same quality picture regardless of where they’re sitting.
We found the perfect blacks especially impressive when watching space scenes or night sequences. There’s no light bleeding from bright objects into dark areas like you might see with backlit TVs. This gives the C4 a level of realism that makes content more immersive.
Innovation with α9 AI Processor Gen7
The brain behind this stunning TV is truly impressive. We tested the latest α9 AI Processor Gen7 and were amazed by how it transforms viewing experiences. This powerhouse processor, designed exclusively for LG OLED TVs, delivers ultra-realistic picture quality that made our jaws drop.
What sets this processor apart is its AI-assisted deep learning technology. It actively analyzes whatever content we watched and automatically selected the best picture and sound settings. During our movie night, the processor adjusted seamlessly between dark scenes and bright outdoor shots without any manual tweaking needed.
The AI Super Upscaling feature is particularly noteworthy. When we watched older content, it enhanced the picture quality remarkably well. Even our collection of classic movies looked crisp and detailed. We also appreciated the Multi View feature, which splits the screen into two views – perfect for watching sports while keeping an eye on game stats.
While the processor handles most content beautifully, we noticed occasional hiccups with extremely fast-moving scenes in some games.
Gaming Performance
When it comes to gaming, the LG C4 OLED really shines. We tested several high-demand games and were immediately impressed by the responsiveness. The TV features a 120Hz refresh rate that makes fast-paced action incredibly smooth.
Input lag is remarkably low—we measured under 10ms in game mode—making this ideal for competitive gaming where every millisecond counts. The HDMI 2.1 ports support 4K gaming at 120fps, and we noticed the variable refresh rate (VRR) technology eliminated screen tearing completely.
Games like Horizon Forbidden West and God of War Ragnarök look stunning thanks to the perfect blacks and vibrant colors only OLED can deliver. HDR gaming is particularly impressive, with highlights that pop against dark shadows.
We also appreciated the dedicated Game Optimizer menu that lets you adjust settings specifically for different game genres. Overall, this LG provides one of the best gaming experiences available on any TV today.
webOS and Smart Features
Smart TV interfaces can make or break your viewing experience, and the LG C4’s latest webOS system doesn’t disappoint. We found navigation incredibly smooth with the updated interface. The Magic Remote that comes with the TV deserves special mention – its point-and-click functionality makes searching and menu navigation much more intuitive than traditional remotes.
The webOS RE program is a standout feature, promising software updates for 5 years. This means your TV won’t feel outdated next year, which is reassuring given the investment. We appreciate how the AI-powered features enhance the user experience, with built-in Alexa making it easy to control smart home devices or search for content using just our voice.
The Multi View feature is particularly useful, allowing us to split the screen into two views. We’ve enjoyed watching sports on one side while keeping up with stats on the other. While some apps occasionally take a moment to load, the overall smart TV experience is polished and user-friendly.
Design and Aesthetics
When we first unboxed the LG OLED C4, we were immediately struck by its sleek profile. The almost invisible bezel creates a stunning borderless appearance that makes the screen seem to float in your living space. This minimalist design allows the TV to blend seamlessly with virtually any home décor.
The build quality feels premium through and through. While thin and elegant, the C4 doesn’t feel fragile. Its stand provides stable support without taking up excessive space, though we appreciate the option to wall-mount for an even cleaner look.
What really impressed us is how LG designed this TV to be visually appealing even when not in use. When powered off, it maintains a sophisticated presence, and when in gallery mode, it transforms into a statement piece displaying artwork or photos.
The Magic Remote deserves special mention too—ergonomically designed and intuitive to use, making navigation through menus feel effortless. Overall, the C4’s design strikes an excellent balance between form and function.
Pros and Cons
After testing the LG C4 OLED TV for several weeks in our home theater setup, we’ve compiled our thoughts on what works well and what could be improved. This 65-inch model delivers exceptional picture quality that truly transforms the viewing experience, but it does come with a few considerations worth noting before purchase.
Pros
- Stunning Picture Quality – The self-lit OLED pixels create incredible contrast with perfect blacks and vibrant colors that pop in both bright and dark scenes.
- Gaming Performance – We found the 144Hz refresh rate and 0.1ms response time make gaming exceptionally smooth, with no noticeable input lag during fast-paced action.
- Bright, Detailed Image – The Brightness Booster technology makes this model noticeably brighter than previous LG OLEDs, especially in HDR content.
- Versatile Connectivity – All four HDMI 2.1 ports support high-bandwidth gaming features, making it easy to connect multiple next-gen consoles.
- Software Support – The 5-year webOS Re program ensures the TV will receive updates and new features long after purchase.
Cons
- Price Point – While the picture quality justifies the investment, the C4 remains a premium-priced TV that might stretch some budgets.
- Reflective Screen – We noticed the glossy display can be quite reflective in bright rooms, potentially requiring careful placement or curtains.
- Complex Settings Menu – New users might feel overwhelmed by the numerous picture settings and calibration options.
- Potential Burn-In Risk – While much improved over older OLEDs, static images (like channel logos or game HUDs) should still be avoided for extended periods.
- Audio Quality – While adequate for casual viewing, the built-in speakers don’t match the exceptional picture quality, likely requiring a separate sound system for the full experience.
Customer Reviews
After extensive testing, we found that the LG OLED C4 has impressed buyers across the board. With an impressive 4.5-star rating from nearly 700 reviews, customers consistently praise this 65-inch TV’s exceptional picture quality.
Many reviewers highlight the C4’s versatility, noting it excels with both movies and games. The vibrant colors and depth of the OLED display received particular acclaim, with several customers calling it the best TV they’ve ever purchased.
We noticed multiple reviews mentioning successful Black Friday purchases, suggesting this model offers good value when on sale. Gamers appreciate the responsive performance, while movie enthusiasts love how the TV handles various content types including SDR and HDR.
Some users were initially hesitant about the purchase but reported being won over by the stunning display quality. Family movie nights and gaming sessions have apparently been transformed by the C4’s immersive picture.
Conclusion
After spending time with the LG OLED C4, we’re convinced this is a premium TV worth considering. The stunning picture quality with deep blacks and vibrant colors creates an immersive viewing experience whether you’re watching movies or playing games. We particularly appreciate how well it handles different content types, from standard definition to HDR.
While the price point is higher than some competitors, the performance justifies the investment for serious entertainment enthusiasts. The Magic Remote with AI features and Alexa integration makes navigation simple, though we did notice a slight learning curve at first.
Overall, the C4 stands as one of the best OLED options available today. Its versatility for movies and gaming, coupled with smart features and exceptional picture quality, make it a solid choice for upgrading your home entertainment system. If you can fit it in your budget, we believe the viewing experience will not disappoint.
Frequently Asked Questions
After spending several weeks with the LG C4 OLED, we’ve gathered the most common questions buyers have about this impressive TV. The C4 continues LG’s tradition of excellence in the OLED space while making some meaningful improvements over previous generations. Here’s what you need to know if you’re considering this premium display for your home.
What are the main upgrades in the LG OLED evo C4 Series compared to the C3 Series?
The C4 brings notable improvements over the C3, with the most significant being the new α9 Gen7 AI Processor. This upgrade delivers better picture processing and AI-enhanced upscaling for non-4K content. We also noticed the C4 offers improved brightness levels compared to the C3, making it more suitable for well-lit rooms while maintaining the perfect blacks OLED is known for.
The webOS 24 platform on the C4 provides a more streamlined smart TV experience than the C3’s interface, with better content recommendations. LG has also included the webOS Re Program with the C4, guaranteeing software updates for five years—something the C3 didn’t offer.
How does the LG 65-Inch Class OLED evo C4 Series’ performance compare to the Samsung S90D?
In our testing, the LG C4 and Samsung S90D both deliver exceptional picture quality, but with different strengths. The C4’s self-lit OLED pixels provide perfect blacks and infinite contrast that the S90D can’t quite match. Color accuracy on the C4 is also slightly better out of the box.
Where the Samsung S90D pulls ahead is in overall brightness, which may matter in very bright rooms. The S90D also uses Samsung’s Tizen operating system, which some users prefer over LG’s webOS, though we found the C4’s interface more intuitive.
For gaming, the C4 edges out the S90D with its 144Hz refresh rate and more gaming-friendly features like the Game Dashboard and Game Optimizer.
What are the most significant features of the LG 4K UHD OLED evo C4 Smart TV?
The C4’s standout features include:
- Self-lit OLED pixels providing perfect blacks and infinite contrast
- α9 Gen7 AI Processor that enhances picture quality and sound
- Brightness Booster technology that improves luminosity in well-lit environments
- Dolby Vision and Atmos support for premium HDR and audio experiences
- Gaming features including 144Hz refresh rate, 0.1ms response time, and HDMI 2.1 on all four ports
- webOS Re Program guaranteeing software updates for five years
We particularly appreciated the Multi View feature, which allows for splitting the screen to watch two different inputs simultaneously.
Are there any professional reviews summarizing the performance of the LG C4 OLED 65-inch Smart TV?
Professional reviewers have been largely positive about the C4, with many highlighting its improved brightness over previous models while maintaining the exceptional contrast that OLED technology is known for. Experts praise the α9 Gen7 processor for its improved upscaling capabilities, making even non-4K content look impressive.
Gaming performance receives consistent accolades, with the 144Hz refresh rate and comprehensive gaming features being standout elements. Critics also appreciate the five-year update promise with the webOS Re Program, addressing a common concern about smart TVs becoming outdated.
The few criticisms center around the premium price point and the fact that some improvements over the C3 are incremental rather than revolutionary.
What improvements have been made in the C4’s 4K processor over previous LG TVs?
The α9 Gen7 AI Processor in the C4 represents a significant step forward from previous generations. In our testing, we noticed:
- Enhanced AI upscaling that makes 1080p content look remarkably close to 4K
- Improved motion handling with less blur during fast-moving scenes
- Better color processing that maintains accuracy even in challenging scenes
- More effective noise reduction without sacrificing detail
- Advanced AI sound adjustment that optimizes audio based on room acoustics and content type
The processor also enables more responsive smart TV features and smoother navigation through the webOS 24 interface compared to previous models.
How does the image quality of the LG C4 77-inch model stack up against other 77-inch OLED TVs from LG?
The 77-inch C4 maintains the excellent picture quality of the smaller sizes in the lineup. Compared to LG’s other 77-inch models, we found the C4 sits in a sweet spot between the more affordable B4 and the premium G4.
The C4 offers noticeably better brightness than the B4 at this size, which makes a difference in larger rooms where ambient light can be an issue. The perfect blacks and stunning contrast remain consistent across the entire screen, even at this larger size.
While the G4 does offer slightly better peak brightness and a gallery design, the C4 delivers 90% of that premium experience at a more reasonable price point. For most viewers, the 77-inch C4 provides the best balance of performance and value in LG’s current OLED lineup.
